By Owen Fay . Posted on April 19, 2022

  Landing pages are one of the most important elements of a successful online marketing campaign. A study by Marketing Sherpa found that landing pages can increase conversion rates by up to 50%. If you’re looking to improve your website’s conversion rate, then you’ll want to read this blog post. We’ll show you 5 easy […]

By Owen Fay . Posted on

If you want to ensure that your website is as user-friendly as possible, then you need to follow a few key tips. This usability checklist will help you make sure that your website is easy to navigate, visually appealing, and informative. By following these simple tips, you can be sure that your website will be […]

By Owen Fay . Posted on

Do you want to know what questions to ask in a website usability test? Keep reading to find out! You know you’ve achieved perfection in design, not when you have nothing more to add, but when you have nothing more to take away. – Antoine de Saint-Exupéry When you’re creating a website, it’s important to […]

By Owen Fay . Posted on April 11, 2022

Your website’s design greatly impacts user experience and company success. You and your team have found an issue and decided to start the creation process to solve the issue for users. Early on in the design process, you are probably creating wireframe designs, a simple representation of your website, app, or system. Testing these wireframes […]

moderated vs unmoderated usability A/B testing FI
By Owen Fay . Posted on March 29, 2022

In the 40-plus years usability testing has been around we’ve seen improvements and changes that can make it hard to choose what kind of test to do. Tests used to only be done in a lab, with highly recruited participants, costing a lot of time and money.  Today, in less than an hour, you can […]

By Owen Fay . Posted on March 25, 2022

As a lot of us in the marketing world know, testing your ads on Google or Facebook while they’re running isn’t a quick or inexpensive process. It might take days or weeks to reach statistical confidence in their ad system depending on the traffic that your ads get. All while you’re probably spending more money […]

usability a/b testing mistake FI
By Owen Fay . Posted on March 23, 2022

The chances of creating a successful business drastically increase when you make usability A/B testing a part of the process. That is if it is done without mistakes. Before Poll the People was born we looked at many different testing methods, in-person, remote, unmoderated, and moderated testing, to make the best product. We know a […]

By Owen Fay . Posted on February 22, 2022

As a marketer or designer, you know the importance of concept testing. After all, it’s the only way to know if your idea is going to resonate with consumers. But with so many different concept testing providers out there, how do you know which one is right for you? Fear not! We’ve compiled a list […]

Benefits Of Concept Testing
By Owen Fay . Posted on February 15, 2022

If you just launched your new project or have been in your industry for years, you know that the market is very competitive. With high competition, it can be hard to create and sell products that beat out the competition. A product that hasn’t gone through a testing process to understand how it will be […]

The Psychology Behind Two A/B Testing Choices
By Owen Fay . Posted on February 11, 2022

When choosing between multiple alternatives, people usually focus their attention on the two most promising options. The quicker we do that, the faster we make the decision. – University of Basel – Nature Human Behavior When asked a simple question like “How do you feel?”, most people often hesitate for a long time and try […]