By Owen Fay . Posted on February 22, 2022

As a marketer or designer, you know the importance of concept testing. After all, it’s the only way to know if your idea is going to resonate with consumers. But with so many different concept testing providers out there, how do you know which one is right for you?

Fear not! We’ve compiled a list of 3 up-and-comers in the concept testing industry that you should watch. These companies are on the rise, and they’re sure to provide excellent service and value for your next project.

In the concept testing industry, there are always new faces on the rise. These 3 up-and-comers represent the best and brightest of the next generation of concept testers. They’re innovators, explorers, and constantly pushing the envelope to create better testing methods and improve the customer experience.

If you’re looking for inspiration or just want to stay ahead of the curve, these are the tools to watch.

2022 Concept Testing Trends

What are the top new trends in concept testing? Who should you be watching for next year? Find out here, and prepare yourself for a whole new world of insights.

But first, let’s look at the latest trends:

1) Faster Concept Tests

The latest trend in concept testing is a much faster test. This means that your team can test more ideas, with less time and money. Gone are the days of spending 10 days doing a concept test. With the latest tools, you can run your concept tests in less than an hour.

This results in better products because you’re able to do more tests on the same budget. And it also means that you’ll be saving those precious hours looking at insights and taking decisions.

That means you can test concepts on the go, get real-time feedback, and make decisions quickly.

2) Cheaper Opinion Responses

Opinion panels are an increasingly important part of concept testing. They offer a more holistic view of the market and help you understand how your product stacks up against the competition.

However, traditional opinion panels can be quite expensive. Working with consultants to set up traditional opinion panels takes days and a ton of time and effort to coordinate

The newer platforms have integrated opinion panels that greatly drop the price of an opinion response. This makes it much more cost-effective to conduct a concept test.

3) AI-Generated Insights

AI-generated insights are one of the most exciting new trends in concept testing. They offer a fast, accurate, and cost-effective way to get insights from your data.

With AI-generated insights, you can quickly understand what’s driving consumer behavior. This allows you to make better decisions about which concepts to pursue and which ones to avoid.

The best part is, you don’t need any data science expertise to make the most of AI-generated insights. They’re already built into the latest platforms!

New Concept Testing Platforms Marketers Should Watch in 2022

To help you stay on the cutting edge of concept testing, we’ve compiled a list of 3 young concept testing platforms that you might want to put on your radar this year.

For each platform, we’ll walk you through how it works, why it might be promising to designers and marketers later on, and how you should approach it today.

  1. Poll the People
  2. Usability Hub
  3. Pollfish

Poll the People

Poll the People is a concept testing and UX research platform that allows you to create fast A/B usability tests. The best part about Poll the People? It’s free to signup and runs your first test within minutes.

What’s great about Poll the People is that it’s easy to use. You don’t need any coding or design expertise to get started – just upload your designs and start collecting feedback.

With a fully-integrated opinion panel, the tests kick off immediately and most tests complete in less than 60 mins. Unlike traditional concept testing that takes days, this lets you try multiple tests in a matter of hours.

For designers and marketers, this new tool allows you to benefit from concept testing – without waiting days for the results.

With a free signup, most designers and marketers can run their first test within minutes. The days of waiting 10 days for a concept test are long gone.

Usability Hub

Usability Hub is a platform that helps you quickly and easily get feedback on your designs. With more than 750,000 usability testers, Usability Hub offers one of the largest pools of testers in the world.

What’s great about Usability Hub is that it’s easy to use. You don’t need any coding or design expertise to get started – just upload your designs and start collecting feedback.

For designers and marketers who are looking for an easy way to collect feedback on their designs, Usability Hub is hard to beat.


Pollfish is a mobile survey platform that allows you to quickly and easily create surveys. With Pollfish, you can get feedback from your target market in minutes.

What’s great about Pollfish is that it offers a quick and easy way to get feedback from your target market. You can create surveys in minutes, and start collecting responses immediately.

For designers and marketers who are looking for a quick and easy way to get feedback from their target market, Pollfish is a good option. With Pollfish, you can create surveys in minutes, and start collecting responses immediately. This makes it easy to get feedback on your designs – without waiting days for results. Additionally, Pollfish has one of the largest pools of survey respondents in the world, so you’re sure to get accurate data.

Conclusion: Which Concept Testing Tools Are Best?

These three concept testing platforms are all great options if you’re looking for ways to test new concepts at speed without sacrificing quality. But which one is best for you?

If you’re looking for a platform that’s fast, cheap, and easy to use, you can’t go wrong with Poll the People. If you’re looking for other options, Usability Hub, and Pollfish might be the choice for you.

No matter which platform you choose, make sure to test your concepts early and often – it’s the best way to ensure success in the concept testing Industry.

Owen Fay

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