By Owen Fay . Posted on February 9, 2022Today content is just about everywhere. It is usually one of the first ways your audience will interact with the brand. It’s important that your content gives them value and paints a good picture of your business. Content testing is how you make sure the things you post are well-received and understood by the audience. In […]
By Owen Fay . Posted on February 7, 2022
By Owen Fay . Posted on February 3, 2022
By Owen Fay . Posted on February 2, 2022Understating the behavior and needs of users is important to competing in today’s market, right? With the diversity and number of competitors today, companies that don’t understand their audience don’t do very well. There are a lot of ways to understand your target audience, the most popular one is user research testing. However, the main […]
By Owen Fay . Posted on January 28, 2022Perfectionist? Do you always aim to make the right decision? How would usability A/B testing help you? Is one big test better than many quick tests? There are a lot of different questions people have about the benefits of investing in a testing process. There is no denying the fact that some level of risk […]
By Owen Fay . Posted on January 26, 202275 – 95% of Product Launches Fail Every Year. Let this statement digest first, it’s shocking, right? Imagine spending a lot of money on research, development, marketing, sales, and other resources for a concept that people aren’t interested in. Faulty return on investment is a nightmare for any business. However, the good part about failure […]
By Owen Fay . Posted on January 19, 2022Your business is probably running ads, but do you know if they’re working? Whether it’s increasing sales, gaining brand awareness, or lead generation, you need to know that your ads work. There’s no better way to understand how effective your ads are than testing them. Ad testing is the process of presenting different ads to […]
By Owen Fay . Posted on January 18, 2022Feature testing is a software development process where two variations of a feature are presented to a panel of users to determine which one creates the best user experience. Feature tests allow you to validate a new feature for a webpage, app, or business. You gather genuine feedback from users on the best version of […]
By Owen Fay . Posted on January 14, 2022Choosing the right pricing for your product or service can be difficult. Choosing the best price for both your business and your consumers is important to conversions. If it’s too low you risk losing revenue or hurting your business’s value to your customers compared to competitors. Too high and you might push away a lot […]
By Owen Fay . Posted on January 10, 2022Creating brand messaging will convey your brand’s value proposition and establish the language you use in your content. You probably have some ideas for how to market your brand and what you want your audience to take away from your messaging. You’ve narrowed it down to a few options but don’t know what version will […]