By Owen Fay . Posted on September 27, 2022

Any business owner or marketer who has used video marketing strategies to grow their business swears by it because it not only increases engagement and provides information to the audience but can also convert the vast majority of them into potential customers. This article helps you to learn about the importance of video marketing, the […]

By Owen Fay . Posted on September 22, 2022

Every year thousands of products and stat-ups fail because there is no demand, a lack of preparation, and many other reasons. Often, these organizations launch without realizing who their target audience is, what their users want, and how they can fill that need. One of the best ways to understand users is to test your […]

By Kenneth Sytian . Posted on

What if, for your site to be 100% optimized for search engines, it would come at the expense of user experience?  You could be holding yourself from ranking well on search engines. That’s because UX and SEO work hand in hand. SEO aligns your content with the things that users search for on Google. When […]

By Owen Fay . Posted on September 21, 2022

Making user research an essential part of your strategy requires the support of everyone in your organization. Just like when creating campaigns, content, or features, you need to consider the needs and expectations of the users, this is the same internally. You need to understand what’s important to the people you work with, the stakeholders, […]

By Owen Fay . Posted on September 20, 2022

Poll the People is excited to announce an upgrade to our platform that lets you test resources with your own users. As a marketer, designer, or product manager, users that choose to test with their own users still have access to expert-built templates, our guides, and resources, but can now send a test link to […]

By Akshita . Posted on September 16, 2022

When you develop any product, the primary motivation is to solve an audience’s pain point. But how do you convince your audience about the same, and educate them on your SaaS product’s usefulness? While content marketing helps in establishing your brand authority, you need product-led content marketing to convert the audiences and move them further […]

By Poll the People . Posted on September 15, 2022

Maybe you’re a start-up or a new business with a great idea in mind. Chances are you already have your website or app published or are in the process of going live. If so, you want to make sure you provide a great experience to your customers — and that’s exactly what a great UX […]

By Owen Fay . Posted on September 12, 2022

Writing high-quality ad headlines is 80% of attracting the right users to convert through your digital ads. As David Ogilvy once said, “When you have written your headline, you have spent eighty cents out of your dollar.” This concept applies to every and any marketing campaign, not just blogs, content, or ads. A powerful headline […]

By Shaurya B . Posted on September 7, 2022

Today, no company can afford to deliver a compromised or defective product while attributing the fault to human error. To ensure a high-quality deployment of your product, there needs to be a process, i.e, software testing, in place to find the errors before release. Software testing is an essential and mandatory component of the development […]

By Owen Fay . Posted on September 6, 2022

Making designs more user-friendly, efficient, and interesting can be accomplished through research and design testing. By conducting your own user testing prior to the release of an idea or working with a team to build a new feature, you may very well have experienced this directly. User testing could have been incorporated into your design […]