By Owen Fay . Posted on August 4, 2022

Why is market research actually effective? Over 75% of organizations conduct market research, and according to Hanover Research, 68% of businesses have seen an increase in sales as a result of market research. Understanding a target audience’s goals and needs can help you better allocate your resources in order to boost traffic, sales, and other […]

By Owen Fay . Posted on July 26, 2022

As marketers, it can be hard to know if a campaign will work as intended before launch. A lot of the time we rely on click-through, conversion rates of past campaigns, and other assumptions before going live, but that’s after you’ve built all of the ads or resources. There are some common ways of testing, […]

By Owen Fay . Posted on July 11, 2022

Poll the People is constantly trying to give our users the best user testing platform possible. Equipped with templates, research methods, and audiences that help you achieve your research goals. Poll the People is a usability A/B testing platform created to make decision-making faster, easier, and cheaper. We specialize in testing for marketers and designers […]

By Owen Fay . Posted on April 20, 2022

  “Usability is all about how easy it is for users to do what they want to do.” – Jakob Nielsen Usability research is essential for any company that wants to create products that users will love. But there’s a danger in asking leading questions that can bias the results. In this post, we’ll show […]

By Owen Fay . Posted on

User testing is a process that helps you understand how people interact with your product or service. By conducting user tests, you can improve the design and user experience of your site or app. This guide will show you how to do user testing, so you can make your product or service even better. “The […]

By Owen Fay . Posted on

You have 15 seconds to grab the attention of your audience. If you don’t, there’s a good chance they’ll find another website, brand, or resources that give them what they are looking for fast and effectively. The best way to identify if your website, page, or system is engaging is to run a first click […]

The Next Big Thing In Concept Testing
By Owen Fay . Posted on February 22, 2022

It’s hardly a revelation to say that concept testing is phenomenally popular. Thousands of companies use concept testing to determine if their product idea has merit in the market and to fix any flaws in it before spending money developing it. It makes sense for concept testing to be so popular because concept testing allows […]

How To Do User Research Testing
By Owen Fay . Posted on February 2, 2022

Understating the behavior and needs of users is important to competing in today’s market, right? With the diversity and number of competitors today, companies that don’t understand their audience don’t do very well. There are a lot of ways to understand your target audience, the most popular one is user research testing. However, the main […]