By Owen Fay . Posted on April 20, 2022

You have 15 seconds to grab the attention of your audience. If you don’t, there’s a good chance they’ll find another website, brand, or resources that give them what they are looking for fast and effectively.

The best way to identify if your website, page, or system is engaging is to run a first click test. In this article, we’ll show you how to conduct a first click test so that you can improve the user experience on your website.

You know how important first impressions are. They can make or break a relationship. The same is true for websites. You have a split second to make a good impression on your visitors. That’s why it’s important to conduct a first click test.

“A first click test is a great way to see what works and what doesn’t on your website.” – Jakob Nielsen

A first click test is a usability test that measures how easy it is for visitors to find what they’re looking for on your website. It’s a quick and easy way to see if your website is user-friendly.

How to Conduct a First Click Test

1. Choose a task that you want your visitors to be able to do on your website. For example, you might want them to be able to find your contact information.

2. Find someone who is not familiar with your website. This person should be representative of your target audience.

3. Ask the person to try to complete the task. Observe how they go about trying to complete the task.

4. Ask the users to think aloud as they try to complete the task. This will help you understand any confusion they may have.

5. Once the person has completed the task, ask them to rate how easy or difficult it was on a scale of 1-5.

Conducting a first click test is a quick and easy way to see if your website is user-friendly. By taking the time to do this, you can ensure that your visitors have a positive experience on your website.

INFOGRAPHIC: How To Conduct A First Click Test - Poll the People

What Is A First Click Test?

A first click test is a usability test where users are asked to click on the first thing they would click on if they were trying to complete a specific task on a website or app. The goal of a first click test is to see how easy it is for users to find what they’re looking for and to identify any problems with the website or app’s design.

First click tests are usually conducted with a small group of users, and they can be done in person or online. To conduct a first click test, you’ll need to create a task list of things you want users to try to do on your site or app. For each task, you’ll need to decide what the expected first click should be. Then, you’ll give users the task list and watch to see what they click on first.

First click tests are a quick and easy way to get feedback on your website or app’s design. They can help you identify areas where your design is confusing or difficult to use. If you’re thinking about conducting a first click test, there are a few things to keep in mind:

  • First, make sure you have a clear idea of what you want users to do.
  • Second, create a task list that includes a variety of tasks, both easy and difficult.
  • And third, be sure to watch users as they complete the tasks to see what they click on first.
INFOGRAPHIC: What is a first click test? - Poll the People

Why Is It Important?

It is important to conduct a first click test in order to determine what users expect to happen when they click on a certain element on your page. This is important because it can help you to avoid confusion and frustration for your users, and can help you to design your page in a way that meets their expectations.

A first click test can also help you to identify any areas of your page that may be confusing or unclear, and can help you to make improvements to your design. By testing how users interact with your page, you can make sure that it is easy to use and navigate, and that users can find the information they are looking for.

INFOGRAPHIC: Why is it important? - Poll the People

How Do You Conduct A First Click Test?

To conduct a first click test, you’ll need to create a clickable prototype of your website. This can be done using a tool like Adobe XD, InVision, or Marvel.

Once you have your prototype, you’ll need to recruit test participants. You can do this by posting a link to your test on a site like UsabilityHub or Poll the People.

When you have your participants, you’ll need to give them a task to complete, such as “find the contact page.” The participant will then click on the prototype, and you’ll track where they click.

After the test is complete, you’ll analyze the results to see where the majority of users clicked. This will help you determine which elements on your page are most important and where users are expecting to find them.

INFOGRAPHIC: How do you conduct a first click test? - Poll the People

What Do You Need To Do Before The Test?

1. Make sure you have a clear understanding of what you want to test.

2. Prepare your test materials. This includes the content you want to test, as well as any tools or software you’ll need.

3. Choose your test participants. They should be representative of your target audience.

4. Make sure you have a way to track and measure results. This could be something as simple as a notebook or spreadsheet.

5. Plan and script your test. This will help you stay on track and make sure you get the most out of your testing.

6. Run the test and collect results.

7. Analyze the results and make changes based on what you’ve learned.

INFOGRAPHIC: What do you need to do before the test? - Poll the People

How Do You Analyze The Results Of A First Click Test?

There are a few ways to analyze the results of a first-click test. The first is to look at the overall click rate. This is the percentage of people taking part in the first click test.

The second is to look at the click-through rate. This is the percentage of people who clicked on the specific item or link that you wanted them to click in your app or website divided by the number of people participating.

The third is to look at the conversion rate. This is the percentage of people who clicked on the specific item or link and then completed the desired action.

The overall click rate is a good measure of how effective your program was. If the overall click rate is low, it means the specific item might not be much visible or the entire section or page might be confusing.

If the overall click rate is high, it means that people were able to seamlessly find what they came for in your website or app. The click-through rate is a good measure of how effective your program was at getting people to click on a specific item.

INFOGRAPHIC: How do you analyze the results of a first click test? - Poll the People

INFOGRAPHIC: How do you analyze the results of a first click test? – Poll the People

Quick Tips

  1. Make sure you have a clear goal for your first click test. What do you want to learn from it?
  2. Choose a small, representative group of users to participate in your first click test.
  3. Give users clear instructions on what you want them to do during the test.
  4. Observe users as they go through the test and take note of any confusion or difficulty they have.
  5. Ask users for feedback after the test is complete.

According to a study by Google, “first click test” is an effective way to improve the usability of a website. The study found that users who were asked to perform a “first click test” were more likely to click on the correct link than those who were not asked to perform the test.

Conclusion

The First Click Test is a great way to see how users interact with your website or app. By conducting this test, you can see where users are clicking first, and make changes to improve the user experience. Thanks for reading and good luck with your First Click Test!

Looking to test your product on a group of people before you launch it? Poll the People is your solution! We offer free signup, so you can test your product on our group of users. Simply create a poll and watch the responses come in. You’ll be able to get valuable feedback and make sure your product is ready for launch!

 

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  1. First Click Test Results: How To Improve Your Score – Poll the People

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