By Owen Fay . Posted on January 12, 2023

Logo design is an important part of any business; it is the face of a company and helps to establish its identity and brand. This article will discuss the basics of logo design and the various steps involved in creating a logo.

The logo should be designed with the audience in mind and should be appropriate for the company’s product or service. Consider the colors, shapes, and fonts that best represent the company’s message and values.

Creating a logo can be daunting, but it can be a fun and rewarding experience with the right steps. Remember to start with a clear purpose and target audience and to use inspiration from logos you like. Then refine the design and get feedback from the target user on which logo works best for your brand. Finally, create a brand identity package to ensure consistent use of the logo across all mediums.

Breaking Down The Logo Design Process

Logo Design Process Infographic

The first step in the logo design process is getting to know the business and its goals. This includes researching the company’s history, target audience, products, and services. It’s important to understand the brand vision to create a unique logo that fits the brand.

The next step is to brainstorm ideas. Brainstorming can be done individually or as a team, depending on the size of the project. During this stage, it’s crucial to come up with creative and innovative ideas that will help create a logo that stands out.

Once the ideas are gathered, it’s time to create a few rough sketches. This can be done on paper or digitally using logo design tools. The designs should be creative and capture the essence of the business.

Once the first designs are finished, it’s time to refine them. This involves making adjustments to the design, such as adding color and adjusting the shape or size. It’s important to make sure the logo looks professional and is consistent with the brand identity.

Next, it is important to test your logos with the target audience. Poll the People allows you to get feedback from real users to validate and compare designs before they go live. With expert-built templates, a user panel that is dedicated to giving your valuable feedback, and results dashboards that allow you to easily analyze the results.

The last step is to create the final logo with the feedback from your test. A logo test will tell you if your designs are ready to go or what changes you need to make. This involves tweaking the design, adding finishing touches, and making sure the logo is suitable for a variety of media. Once the logo is complete, it’s time to launch and build your brand identity.

Understanding Color In Logo Design

Color in logo design image

When it comes to logo design, color theory is an essential tool. Colors have their own unique meanings and can be used to create a desired effect. It is important to understand color theory when designing a logo to create a logo that reflects your brand’s values.

The first thing to consider when using color theory in logo design is the meaning behind colors. Every color has its own distinct meaning and symbolism. Red is associated with passion and energy, while blue is associated with trust and intelligence. Yellow is associated with happiness, while green is associated with nature and growth. It is important to choose colors that reflect the message you want to convey in your logo.

The next step is to understand how colors interact with each other. Complementary colors are colors that are opposite each other on the color wheel, such as blue and orange. These colors create a striking contrast and can be used to draw attention to a logo.

You also need to consider how colors are used in different contexts. Dark colors can be used to create a sense of sophistication and elegance, while light colors can create a sense of airiness and openness. Warm colors such as red, orange, and yellow can create a sense of energy and enthusiasm, while cool colors such as blue, green, and purple can create a sense of tranquility and calm.

Colors can be used to create a sense of trust and security or to create a sense of excitement and energy. Choosing colors that will evoke the desired emotion in your target audience is important.

Leveraging Typography In Logo Design

Image of fonts for logos

Typography, or the art of arranging text, is one of the most important elements of logo design. A good logo should be simple yet effective in conveying the message of a company or product. Typography can create a lasting impression and make a logo stand out from the crowd.

When it comes to leveraging typography in logo design, there are a few key things to consider.


Typefaces are the fonts used for the text in a logo. Different typefaces have different weights, styles, and personalities. Choosing the right typeface for a logo is essential in creating an effective design. It’s important to choose a typeface that is legible and easy to read, as well as one that reflects the company’s or product’s personality.


The size of the text should be large enough to be noticed and yet small enough not to overpower the design. Furthermore, the size should be consistent throughout the logo to ensure a cohesive look and feel.


The spacing of the letters should be balanced and consistent. Too much space between the letters can make the logo look too busy, while too little space can make the logo look cramped.

Exploring Logo Design Trends

The first thing to consider when exploring logo design trends is the type of logo you want. Logos can be divided into two main categories – symbol or logotype.

A symbol logo is an image or icon that represents a brand without using any text.

A logotype is a logo that combines text and an image. Knowing which type of logo you want to create can help you narrow down the right design trends for your logo.

Next, you should look at the current trends in design, color, and typography. Design trends come and go, so creating a timeless logo is important.

When creating a logo, it’s important to consider how it will look when used in different formats. Will it look good on a business card? Will it look good on a website? Will it be easy to read on a billboard? Thinking about how your logo will look in different formats will help you create a logo that looks good no matter where it’s used.

Finally, you should consider how you want your logo to be used. Are you creating a logo for a company or product? Or are you creating a logo for a campaign or event? Different uses for a logo require different design elements, so it’s important to know how you want your logo to be used before you start designing.

By exploring logo design trends, you can create a logo that stands out and looks modern, professional, and attractive. Knowing the current trends in design, color, typography, and usage will help you create a logo that looks great no matter where it’s used.

Finding the Right Design

Logo Design Testing

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One way to find the right logo design is by using logo testing from Poll the People. This method allows you to gather feedback from a target audience on different logo designs, helping you to determine which one resonates best with them. To start, you’ll need to create your potential logo designs and then use a testing tool, such as Poll the People, to gather feedback on the designs.

In the test, you’ll want to ask questions that will help you understand how well each logo design represents your brand and how well it resonates with your target audience. You can also ask about the overall design, including color choices, font selections, and imagery. Once you have the results, you can analyze the data to determine which logo design received the most positive feedback and select that as your final logo. It’s a good idea to repeat the test multiple times to make sure you get accurate feedback from a diverse group of people.

Frequently Asked Questions

What should be considered when designing a logo?

When designing a logo, you should consider the company’s target audience, mission and values, and current trends in logo design. Additionally, it’s important to consider the logo’s size, the colors used, and how the logo will be used.

How can I make my logo stand out?

A great way to make your logo stand out is to use unique fonts and colors that are not commonly used. You can also use abstract shapes and patterns to create a unique look. Additionally, using negative space, gradients, and shadows can help your logo stand out from the crowd.

Should I use a symbol or a text-based logo?

It depends on the company’s needs. A text-based logo may be better if the company wants to create a strong brand identity. However, a symbol-based logo may be more appropriate if the company wants to be more creative and abstract.

What type of font should I use for my logo?

When selecting a font for your logo, you want to make sure it is legible and easy to read. Additionally, you want to select a font that fits the company’s brand and message. There are a lot of fonts to choose from, so make sure you do your research before making a decision.


Designing a logo is an important step in creating a successful brand. Following the tips and tricks outlined in this blog post, you can create a logo to help your business stand out and make a lasting impression.

With the right design, your logo can be a powerful tool that communicates your brand’s story and values to your audience. Start designing your logo today and take your business to the next level.

Owen Fay

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