By Owen Fay . Posted on August 16, 2022User research can make or break your company. As a product manager, marketer, or designer, the right user research insights at the right time are critical. But in many instances, you may notice you are spending hundreds or thousands of dollars trying to research your user preferences without noteworthy results.
This fatal problem in your user research efforts is likely due to how long it takes; companies sometimes have to wait for weeks or months for their survey results. Nowadays, you can perform effective research with just a few hours of user testing and consequently save hundreds or even thousands of dollars.
If you’re wondering how this is possible, Poll the People has all the answers. Rapid insights from the right users are exactly what every marketer and researcher is looking for, with Poll the People our dedicated user panel and lightning-fast tests make your research process more efficient and cost-effective.
In this blog, we cover in detail how just a few hours of testing with Poll the People can give you the valuable insights you need at a lower cost, saving you valuable time and money.
Poll the People Testing
Poll the People is a usability testing tool that allows marketing and design professionals to effortlessly test product ideas, features, site designs, and even ad campaigns before the target audience sets eyes on them.
The tool is among the most cost-effective on the market, costing only about $1 per response. Crucially, it eliminates the risk and complexity of traditional usability testing by providing businesses with simple templates for testing and analyzing results in less than 60 minutes.
Without coding or design experience, you can have hundreds of thousands of diverse test participants from over 190 countries evaluate your product or design concept and receive detailed written feedback. Moreover, the tool allows you to test different aspects of your material with various audience segments.
The platform has a considerable edge over others in the market, given that:
It Is The Least Expensive User Research Tool On The Market
You can set up your account and run your first test in just a few minutes by spending less than $1 for a response with the pay-as-you-go option that gives access to up to 150 respondents per test. The platform also has subscription plans that fit businesses of any size with additional features and access.
Competitors, such as UserTesting charge up to $49 per test for 15 users while UsabilityHub charges $79 per month. Other players in the market, UserBrain and Userzoom make you pay up to $35 per tester and $500 per month, respectively, making Poll the People the most cost-effective usability testing platform in the market by a long shot.
It Delivers Fast Results
User research is at its simplest with Poll the People. You can effortlessly reach thousands of people for testing in real-time and expect results within the hour, as opposed to waiting weeks or months. The lightning-fast results will not just help you pick the “winner” of the two options that you polled, but it will show you written feedback from real users who explain why they prefer the winning version of your concept.
The Results Are Actionable and Easy To Understand
The results dashboard gives you both qualitative and quantitative feedback from the users, which will give you an in-depth understanding of what they want and why as well. With a few clicks, you can categorize your test subjects’ answers and uncover patterns that will help you make more sales and drive engagement. There is also the option of filtering your responses into smaller groups to get a clearer idea of the poll takers’ preferences.
Why you should Test with Poll the People
Ideally, you need to employ user research to test everything that you display to your audience. We recommend performing user research before going live with your new features & products, logos, brand messaging, web design, Facebook & Google ads, and any other customer-facing resources.
It is worth mentioning that you need to perform user testing with Poll the People as often as possible to ensure you get these five benefits:
Deeper Understanding of Your Target Audience
Running a user test can be quite useful for knowing what your audience wants from you. You can also utilize it to increase your brand image, engagement, and conversion rate by optimizing your ad campaigns, logo, website, product design, etc.
Easier Analysis of Test Results
Poll the People makes it easy for you to undertake usability testing even if you have no experience in user research. The easy-to-use results dashboard not just lets you know which option you tested is favored by your audience, but also shows you detailed insights on why the panelists felt that way.
Lesser Risk in Your Business
Starting a business and running it with consistent growth is no easy task. The risks to your business are especially high when you are about to make major changes to your brand, messaging, website, or product, which can be mitigated with effective user testing.
Poll the People allows you to conduct user research at minimal cost and risk to you. Within about 60 minutes, you can use the Poll the People platform to create, run, and analyze usability tests with a testing pool of over 500,000 people from across the globe.
Develop Better Products
Undertaking user research with Poll the People during your design stages and before running your ads will show you things that need improvement within your product, service, or website. If you make it a point to perform constant usability testing, you will eventually see more sales and engagement for your brand because you will have figured out how to add the most value to your customers’ lives.
Save Time and Money
If you are in a position where you have to show your colleagues or managers that the changes you are recommending are in line with what your target audience wants, Poll the People can be especially valuable.
In just 60 minutes or less, and at an insignificant cost, you can demonstrate what will resonate with your audience. With these insights, your company can focus on making changes to the website, product, or ad campaign that will give the best bang for your buck.
What makes Poll the People stand out is that you can test with 200 participants for less than $200. With other solutions, the same test can set you back thousands and take several days.
Conclusion
Performing usability testing as a marketer, designer, or product manager will go a long way in helping you make data-driven decisions rather than relying on assumptions about what your target audience wants.
Using Poll the People will improve the process of user research and bring down the time it takes to get results from months to about 60 minutes. As a result, you can save hundreds and even thousands of dollars and months of your time when you are launching websites, digital ads, or products. The best part is that you can get these great results cost-effectively, given that Poll the People is the cheapest usability testing platform in the market.
Test with real people from around the world and get closer to your audience in a matter of hours. Sign up now and begin your journey of turning actionable insights into better user experiences, at a fraction of the cost that our competitors charge.
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