By Divyesh Bhatasana . Posted on August 8, 2022How do you make a good Facebook ad? It should not be a big concern as Facebook is an important sales channel. With approximately three billion active monthly users, any business can reach a lot of potential customers on their social media network in a relatively cost-effective way. Facebook ads have a lot of benefits […]
By Owen Fay . Posted on August 5, 2022 By Owen Fay . Posted on August 4, 2022Why is market research actually effective? Over 75% of organizations conduct market research, and according to Hanover Research, 68% of businesses have seen an increase in sales as a result of market research. Understanding a target audience’s goals and needs can help you better allocate your resources in order to boost traffic, sales, and other […]
By Juliette Anderson . Posted on July 28, 2022One of the significant factors overlooked in web design is usability. Therefore, it should be considered when designing any website, whether it’s an eCommerce site or one that provides basic product information. However, usability doesn’t stop there. After you launch a site, usability testing will dictate what changes need to be made on the live […]
By Owen Fay . Posted on July 27, 2022Every marketer and ad manager understands the value of A/B testing because it allows us to compare different designs and validate a direction for ads with live feedback. A/B testing is a strategic approach for comparing designs, concepts, features, and other resources. This method of testing can be a useful tool if you want to […]
By Owen Fay . Posted on July 26, 2022If you had joined us in the office a few months ago today, you would have found a team looking for a way to boost awareness, increase traffic, and honestly get some validation that we had a really good service to offer. Flash forward two months and the Google Headline Optimizer by Poll the People […]
By Owen Fay . Posted on As marketers, it can be hard to know if a campaign will work as intended before launch. A lot of the time we rely on click-through, conversion rates of past campaigns, and other assumptions before going live, but that’s after you’ve built all of the ads or resources. There are some common ways of testing, […]
By Owen Fay . Posted on July 15, 2022Have you been searching for Crazyegg alternatives that offer comparable high-quality usability testing and let you test with real people to find problems with your website, app, designs, or other resources without committing a lot of time or money to the process? Crazy Egg is an analytics platform that tracks and optimizes website visitor behavior so you […]
By Owen Fay . Posted on July 11, 2022Poll the People is constantly trying to give our users the best user testing platform possible. Equipped with templates, research methods, and audiences that help you achieve your research goals. Poll the People is a usability A/B testing platform created to make decision-making faster, easier, and cheaper. We specialize in testing for marketers and designers […]
By Owen Fay . Posted on July 6, 2022Are you utilizing landing pages but don’t know if they’re optimized for your ads or users? Landing pages can be a great way to convert more users, focusing your landing pages on exactly what users are looking for can create more sign-ups, subscriptions, and sales. A landing page is a stand-alone web page designed expressly […]