By Owen Fay . Posted on May 19, 2022

Are you curious about how to know if your UX designs are effective? A/B testing may be the answer for you!

In this blog post, we’ll cover what A/B testing is and how you can use it to improve your UX designs.

What Is A/B Testing?

A/B Testing is a technique used to compare two versions of a web page to see which one performs better. A/B Testing is also known as split testing or bucket testing.

It is a way to test changes on a website or app by showing multiple versions of your designs to real users to understand their feelings and opinions.

The goal of A/B Testing is to find out which version of a web page or app is more effective in achieving a goal, such as getting more people to sign up for a newsletter.

Testing can be used to test anything on a website or app, including the layout, design, copy, and call to action.

To conduct an A/B Test, you need to create two versions of a web page or app, and then show each version to a different group of users.

You can then track how each version performs in terms of the goal you are trying to achieve, such as how many people sign up for a newsletter.

Once you have collected enough data, you can then decide which version is more effective and make that the permanent version.

Why A/B Test Your UX Designs?

When it comes to user experience (UX) design, A/B testing can be used to compare two different versions of a design to see which one is more effective in achieving the desired outcome.

There are a number of different factors that can be tested in a UX design, such as the layout of a page, the color scheme, the copy, or the call-to-action (CTA).

Testing different elements of your UX design is important because it allows you to make data-driven decisions about what works best for your users.

A/B testing is also a great way to validate your assumptions about your users and their behavior.

For example, you may think that a certain design change will make your users more likely to convert, but you won’t know for sure until you test it. A/B testing is relatively simple to set up and can be done with little cost and effort.

There are a number of different tools that you can use to conduct A/B tests, such as Poll the People, Optimizely, and Visual Website Optimizer.

To get started with A/B testing, first decide what element of your UX design you want to test.

Then, create two different versions of that element and implement the A/B test.

Once the test is complete, you will be able to see which version performed better and make changes to your UX design accordingly.

INFOGRAPHIC: Why A/B Test Your UX Designs? - Poll the People

How To A/B Test Your UX Designs

There are a few things to keep in mind when A/B testing:

1. Make sure you have a clear goal in mind. What are you trying to achieve with your test?

2. Keep your changes small but clear. You want to make sure that any difference in performance is due to the change you made, and not anything else.

3. Test one change at a time. If you make multiple changes, you won’t be able to tell which one caused any difference in performance.

4. Make sure you have enough traffic or users. If you don’t have enough people for the test you will not get accurate results.

Following these tips will help you get the most out of your A/B testing and improve your UX designs.

What To A/B Test

If there is anything that you want to change in order to improve your website or app, then you should A/B test it.

For example, if you want to improve the click-through rate on your website, you could A/B test different button colors or sizes. If you want to improve the sign-up rate on your app, you could A/B test different layouts or images.

A/B testing is a great way to improve your website or app because it allows you to test different changes and see which ones have the biggest impact. It’s important to remember that even small changes can have a big impact, so don’t be afraid to experiment.

If you’re not sure where to start, a good place to start is with your website’s design. Try A/B testing different layouts, colors, or images to see which ones have the biggest impact on your website’s performance.

INFOGRAPHIC: What to A/B Test - Poll the People

Quick Tips

-Start by figuring out what you want to test. Do you want to test a specific design element, like a button or a headline? Or do you want to test a specific user flow, like the checkout process?

-Once you know what you want to test, create a hypothesis. What do you think will happen if you make this change?

-Create two versions of your design, one with the change you want to test and one without.

-Show each version to a group of users and see which one performs better. Make sure to track metrics like click-through rate, time on site, and conversion rate.

-Based on the results of your test, make a decision about whether to keep the change or not.

User experience (UX) is a key factor in the success of any website or app. In fact, poor UX can lead to a loss of users and customers. That’s why it’s important to constantly test and improve your UX. One way to do this is through A/B testing.


A/B testing your UX designs is a great way to ensure that your designs are effective and user-friendly. By testing different versions of your designs, you can see which ones work best for your users. A/B testing can be a bit time-consuming, but it’s worth it to make sure your designs are the best.

Poll the People is the perfect solution for those who want to improve their user experience but don’t have the budget for enterprise level testing services. The platform offers free sign ups, results in just an hour, and a user panel of over 500,000. With our platform, you can test your site or app with real users and get valuable feedback that will help you make the best decisions for your business. Sign up now and get started on making your user experience the best it can be!

Owen Fay

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