By Owen Fay . Posted on October 20, 2022

A brand name is the name given to a product or range of products manufactured by a particular company. The company can be a large corporation with many products, or a small business with just a few. The brand name is usually chosen to reflect the company’s values, offerings, and to attract customers.

Moreover, it’s an important asset for a company. It can help to build customer loyalty and recognition, and can increase the value of the company. A brand name can also be a liability, however, if it is not well-chosen or carefully managed.

Why Do We Need Brand Names?

A brand name is important as it’s the first impression that a potential customer has of your company and is what you build the entire brand on. It is a way for people to remember you and your service. Hence, it’s crucial to choose a name that is unique and reflects your company’s values.

A brand name can also be a way to differentiate your company from your competitors. If you have a unique or powerful name, it can make your company more memorable and recognizable. This can be especially important in industries where there are many similar companies.

A good brand name can help you to:

  • Attract attention
  • Stand out from the competition
  • Generate word-of-mouth marketing
  • Increase the value of your company

Lastly, a strong brand name can help you build customer loyalty. If customers have a positive association with your brand, they are more likely to continue using your products or services. They can even go to the length of referring you to their friends and family.

How To Choose A Brand Name

Before choosing a brand name, it’s important to understand the role that a name plays in branding. A good brand name should be memorable, unique, and relevant to your brand. It should also be easy to pronounce and spell.

There are a few things to consider when choosing a brand name:

  1. Memorable: A good brand name should be easy to remember. It should be short, simple, and easy to pronounce.
  2. Unique: A good brand name should be unique and not too similar to other brands in your industry.
  3. Relevant: A good brand name should be relevant to your brand and what you do. It should be reflective of your brand’s values and what you want to be known for.
  4. Easy to spell and pronounce: A good brand name should be easy to spell and pronounce. This will make it easier for people to find your brand and remember it.
  5. Avoid trends: A good brand name should be timeless and not based on current trends. Trends come and go, but a good brand name will last.
  6. Test the name: Before you settle on a brand name, test it with real users to find the name that works for the business and that users love. Companies need to gather actionable feedback from their audience with a tool like Poll the People to understand how effective their brand name is. All you have to do to test your brand name is input your options, choose your audience, and launch.

You will understand customer impressions and opinions, be able to compare brand names, and understand pronunciation, recognition, and effectiveness.

How To Register A Brand Name

Once you have chosen a name, you can register it with the USPTO. The process is relatively simple and straightforward. You will need to fill out an application and pay the required fees.

There are a few things to keep in mind when registering a brand name:

  • Make sure the name is not already registered by someone else. You can do a search on the USPTO website to check.
  • The name should be distinctive and not  similar to other names in the same industry.
  • The brand name should be short and memorable.
  • The name should be capable of being registered as a trademark.

The Disadvantages Of A Bad Brand Name

If you don’t have an effective brand name, you’re essentially invisible to potential customers. A strong brand name is one of the most important assets a company can have, and without a strong one, you’re at a severe disadvantage.

A brand name is more than just a name, it’s a symbol that represents everything your company stands for. It’s the first thing people think of when they hear your company’s name, and it can make or break a customer’s decision to do business with you.

Think about some of the most successful companies in the world; they all have strong, recognizable brand names.

Would Nike be as successful if it were called “The Shoe Company”? Would Coca-Cola be as popular if it were simply “Soda Co.”?

On the other hand, a weak or nonexistent brand name can turn customers away.  It can make you seem unprofessional, making it difficult to grow your business.

So if you’re starting a new company, or even if you’re rebranding an existing one, make sure you put some thought into choosing a strong, memorable brand name. It could be the difference between success and failure.

Bonus Tips

Frequently Asked Questions

What are some examples of brand names that don’t limit themselves to one niche?

Some examples of brand names that don’t limit themselves to one niche are Nike, Adidas, and Coca-Cola.

How can I choose a brand name that won’t limit me to one niche?

You can choose a brand name that won’t limit you to one niche by avoiding names that are too specific to one product or service. Instead, choose a name that is more general and can be applied to a range of products or services. Additionally, test your brand name with Poll the People, you will get valuable feedback that helps your business create a brand name that will stand the test of time.

What are some things to avoid when choosing a brand name?

Some things to avoid when choosing a brand name are using a made-up word, using a common misspelling, or choosing a name that is difficult to pronounce or spell.


There are a few key things to keep in mind when choosing a brand name for your business. You want to make sure the name is not too specific to one niche or industry as that’ll limit you to a particular market. As your business grows you need to have a brand name that will grow with you and remain relevant to your business.

One of the biggest tips for finding a brand name that will stand the test of time is to launch  a brand name test. Poll the People will allow you to test all of your brand name options in minutes and gather feedback from your target audience to find the name that works for your business. If you are ready to find a unique and memorable brand name that doesn’t limit you to one niche, sign up for Poll the People and launch your first test in minutes.

Owen Fay

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