By Owen Fay . Posted on October 17, 2022 By Owen Fay . Posted on October 17, 2022 By Owen Fay . Posted on October 7, 2022Google, Amazon, Coca-cola, and Microsoft. We all know these companies and they are some of the most iconic brand names that seem like a perfect fit. But when these great brand names were chosen was it luck or is there a process for creating impactful, memorable, and catchy names that can stand the test of […]
By Owen Fay . Posted on September 20, 2022Poll the People is excited to announce an upgrade to our platform that lets you test resources with your own users. As a marketer, designer, or product manager, users that choose to test with their own users still have access to expert-built templates, our guides, and resources, but can now send a test link to […]
By Owen Fay . Posted on September 12, 2022Writing high-quality ad headlines is 80% of attracting the right users to convert through your digital ads. As David Ogilvy once said, “When you have written your headline, you have spent eighty cents out of your dollar.” This concept applies to every and any marketing campaign, not just blogs, content, or ads. A powerful headline […]
By Owen Fay . Posted on September 6, 2022A company’s “brand” and “logo” are often used interchangeably. But, even though a logo can be a symbol of a business, it’s not necessarily the brand. Creating a logo is just one small step in creating a brand design identity. A brand design identity consists of the visual elements of the business, such as colors, […]
By Owen Fay . Posted on August 31, 2022A great brand name isn’t just something that looks cool on a billboard or business card, and it isn’t great just because you like it. A great brand name is great because it communicates value, elevates the brand, and intrigues customers. The right brand name can be a brand’s most valuable asset, driving differentiation and […]
By Juliette Anderson . Posted on August 25, 2022The constant evolution of digital marketing has given birth to exceptional marketing tools and strategies. Many B2B owners found account-based marketing (ABM) particularly effective, along with Google Ads. As digital marketing evolves, so do the different tools and strategies dedicated to its optimization. As more and more users become tech-savvy, digital marketing has to become […]
By Owen Fay . Posted on August 16, 2022Are you considering making digital ads a part of your marketing strategy? Google ads can be a great starting point and they make it easy to get campaigns up and running. According to businesscollective.com there are about 2.3 million Google searches every second, in almost all search results users will see ads. These ads can […]
By Owen Fay . Posted on August 5, 2022 By Owen Fay . Posted on August 3, 2022Over time, banner ads have grown in popularity. In addition to search ads, they can be a fantastic tool to raise brand awareness, traffic, and conversions. High-traffic areas on websites are used to display banner ads, which can raise brand awareness and provide clicks, sales, and leads. The front, bottom, or side of a webpage […]