By Owen Fay . Posted on June 16, 2022The Call-to-Action (CTA) is the final moment when your turn interest into action, it’s the conversion of a visitor to a lead or customer. Most of the time your CTAs are unassuming and small, in the corner of your website, blog, or product page. You might think that having a CTA is all that matters, […]
By Owen Fay . Posted on June 10, 2022When it comes to discussing your research with your team, it’s critical to analyze and share the results of usability tests. You can validate your decisions and come up with new ways to optimize the business. At the results sharing the stage, the majority of the heavy lifting is done already. However, any optimization program’s […]
By Owen Fay . Posted on May 23, 2022For the easiest and most effective testing of Figma prototypes, we recommend taking steps to optimizing your prototype before importing them to a Poll the People test. Here are some tips for getting off to the best start when you are importing Figma prototypes into your tests. Figma Flows Most times each Figma prototype has […]
By Owen Fay . Posted on May 20, 2022“Great design will not sell an inferior product, but it will enable a great product to achieve its maximum potential.” – Thomas Watson, Jr. Product design is how designers combine customer needs with commercial objectives in order to assist companies to create consistently profitable products. Designers strive to improve the user experience with the solutions […]
By Owen Fay . Posted on May 19, 2022Brand development is a strategic process of creating and distinguishing your company’s image, products, and services from your competitors. The development includes aligning your brand with your business objectives, communicating your brand to your target market, and updating or strengthening your brand as needed. The purpose of brand building is to create a unique and lasting […]
By Owen Fay . Posted on April 26, 2022 By Owen Fay . Posted on April 20, 2022 By Owen Fay . Posted on If you’re not testing your checkout pages on real people, you could be losing out on valuable sales. “The best way to increase sales on your website is to make the checkout process as easy and user-friendly as possible.” -Brian Tracey. The internet is full of advice on how to design effective checkout pages. But […]
By Owen Fay . Posted on By Owen Fay . Posted on If you want to ensure that your usability test is user-centric, there are a few key things you need to keep in mind. In this blog post, we’ll walk you through what you need to do to make sure your usability test is truly user-centric. “Usability is a quality attribute of a system, product, or […]