Naming Your Brand – Mistakes And How To Fix Them

By Owen Fay . Posted on October 18, 2022

“A brand is not a product or a promise or a feeling. It’s the sum of all the experiences you have with a company.” -Seth Godin A name is one of the most important aspects of a brand. It is the first thing that people will see and it will be the thing they remember. […]

5 Characteristics Of A Powerful Brand Name & How To Choose One

By Owen Fay . Posted on October 17, 2022

Your brand name is one of your powerful marketing tools. It’s the first thing people see, and it’s what they’ll remember long after they’ve forgotten your tagline or product. That’s why it’s important to choose a name that is distinctive and meaningful.  A brand name can be anything the company wants, but it typically includes […]

How To Create A Brand Name For Your E-commerce Business

By Owen Fay . Posted on

“Your brand is what other people say about you when you’re not in the room.” -Jeff Bezos Ecommerce, also known as electronic commerce, is the buying and selling of goods and services online. This can be done through a variety of platforms, including websites, mobile apps, and online marketplaces. A strong brand name is important […]

10 Tips For Choosing The Best Brand Name

By Owen Fay . Posted on

“A brand is not a product or a promise or a feeling. It’s the sum of all the experiences we have with a company or product, good and bad, rational and emotional.” -Seth Godin When starting a new business, one of the first things you need to do is choose a brand name.  A strong […]

How To Choose A Brand Name In 10 Easy Steps

By Owen Fay . Posted on

When you’re starting a new business, one of the first things you need to do is choose a brand name. This can be a tricky task, as there are a lot of factors to consider.  One of the factors is to think about the future when choosing the brand name. You need to choose a […]

How to Make Effective Facebook Video Ads

By Cristian Stanciu . Posted on October 14, 2022

Facebook videos earn billions of views every single day. It’s the go-to medium for brands to grab attention, entertain and educate, and convert viewers into leads. Facebook video advertising is the preferred marketing tool for brands wanting to benefit from the huge user base that the social media platform provides. Furthermore, brands cannot ignore the […]

How to Choose a Brand Name

By Owen Fay . Posted on October 7, 2022

Google, Amazon, Coca-cola, and Microsoft. We all know these companies and they are some of the most iconic brand names that seem like a perfect fit. But when these great brand names were chosen was it luck or is there a process for creating impactful, memorable, and catchy names that can stand the test of […]

The Best Way to Understand Your Users: Test Twice, Build Once

By Owen Fay . Posted on September 22, 2022

Every year thousands of products and stat-ups fail because there is no demand, a lack of preparation, and many other reasons. Often, these organizations launch without realizing who their target audience is, what their users want, and how they can fill that need. One of the best ways to understand users is to test your […]

UX and SEO: How Great UX Can Boost Your Website SEO

By Kenneth Sytian . Posted on

What if, for your site to be 100% optimized for search engines, it would come at the expense of user experience?  You could be holding yourself from ranking well on search engines. That’s because UX and SEO work hand in hand. SEO aligns your content with the things that users search for on Google. When […]

How to Make User Research a Part of Your Strategy

By Owen Fay . Posted on September 21, 2022

Making user research an essential part of your strategy requires the support of everyone in your organization. Just like when creating campaigns, content, or features, you need to consider the needs and expectations of the users, this is the same internally. You need to understand what’s important to the people you work with, the stakeholders, […]