On August 24th we had our second product hunt launch, the first one, Google Headline Optimizer was a huge success thanks to our community and supporters. The launch of User Testing by Poll the People was no different. With over 300 votes and over 50 comments, we finished the day as the #2 product! It […]
The constant evolution of digital marketing has given birth to exceptional marketing tools and strategies. Many B2B owners found account-based marketing (ABM) particularly effective, along with Google Ads. As digital marketing evolves, so do the different tools and strategies dedicated to its optimization. As more and more users become tech-savvy, digital marketing has to become […]
Nowadays, virtually every company employs digital advertisements to try to boost traffic, exposure, and ultimately sales. They can be an excellent approach to capture consumers’ attention and raise brand awareness. However, it can be easy for a lot of marketing and design teams to overlook ad copy when creating new creative or campaigns. We can […]
Are you considering making digital ads a part of your marketing strategy? Google ads can be a great starting point and they make it easy to get campaigns up and running. According to businesscollective.com there are about 2.3 million Google searches every second, in almost all search results users will see ads. These ads can […]
User research can make or break your company. As a product manager, marketer, or designer, the right user research insights at the right time are critical. But in many instances, you may notice you are spending hundreds or thousands of dollars trying to research your user preferences without noteworthy results. This fatal problem in your […]
“On average, five times as many people read the headlines as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” – David Ogilvy This quote from David Ogilvy, widely known as ‘The Father of Advertising’ still holds true today. The headline of your ads […]
Early A/B Testing Answers Design Questions Fast When developing new products or enhancing current products with new or improved features, it’s important to understand your users’ experience while the product or feature is in development. That way, user experience can be built into the product before it goes to market. Usability testing provides the means […]
How do you make a good Facebook ad? It should not be a big concern as Facebook is an important sales channel. With approximately three billion active monthly users, any business can reach a lot of potential customers on their social media network in a relatively cost-effective way. Facebook ads have a lot of benefits […]
Why is market research actually effective? Over 75% of organizations conduct market research, and according to Hanover Research, 68% of businesses have seen an increase in sales as a result of market research. Understanding a target audience’s goals and needs can help you better allocate your resources in order to boost traffic, sales, and other […]