By Owen Fay . Posted on September 20, 2022

Poll the People is excited to announce an upgrade to our platform that lets you test resources with your own users. As a marketer, designer, or product manager, users that choose to test with their own users still have access to expert-built templates, our guides, and resources, but can now send a test link to […]

By Akshita . Posted on September 16, 2022

When you develop any product, the primary motivation is to solve an audience’s pain point. But how do you convince your audience about the same, and educate them on your SaaS product’s usefulness? While content marketing helps in establishing your brand authority, you need product-led content marketing to convert the audiences and move them further […]

By Poll the People . Posted on September 15, 2022

Maybe you’re a start-up or a new business with a great idea in mind. Chances are you already have your website or app published or are in the process of going live. If so, you want to make sure you provide a great experience to your customers — and that’s exactly what a great UX […]

By Owen Fay . Posted on September 12, 2022

Writing high-quality ad headlines is 80% of attracting the right users to convert through your digital ads. As David Ogilvy once said, “When you have written your headline, you have spent eighty cents out of your dollar.” This concept applies to every and any marketing campaign, not just blogs, content, or ads. A powerful headline […]

By Shaurya B . Posted on September 7, 2022

Today, no company can afford to deliver a compromised or defective product while attributing the fault to human error. To ensure a high-quality deployment of your product, there needs to be a process, i.e, software testing, in place to find the errors before release. Software testing is an essential and mandatory component of the development […]

By Owen Fay . Posted on September 6, 2022

Making designs more user-friendly, efficient, and interesting can be accomplished through research and design testing. By conducting your own user testing prior to the release of an idea or working with a team to build a new feature, you may very well have experienced this directly. User testing could have been incorporated into your design […]

By Owen Fay . Posted on

A company’s “brand” and “logo” are often used interchangeably. But, even though a logo can be a symbol of a business, it’s not necessarily the brand. Creating a logo is just one small step in creating a brand design identity. A brand design identity consists of the visual elements of the business, such as colors, […]

By Owen Fay . Posted on September 1, 2022

You are a product manager tasked with naming your organization’s next big product, you’ve developed 20 names, but half of them didn’t pass trademark clearance, a few of them insult different cultures, and the other 8 don’t get the reaction you were hoping for from your boss. Meanwhile, the CEO came up with a brand […]

By Owen Fay . Posted on August 31, 2022

There are a number of reasons to test your business’s brand name, but maybe to most compelling: names can influence behavior. A company’s brand name has a significant role in shaping its reputation and can set it apart from competitors. Your brand will be successful if it has a name that reflects positive ideals and […]

By Poll the People . Posted on August 29, 2022

Designing a great dashboard is an art in itself. Because our brain isn’t great at processing numbers. This is where ‘data visualization’ techniques come into play — which help present data through dashboards, making it easy to understand. But how can you do it effectively? That’s exactly what we’re talking about today. Discover below 14 […]