By Owen Fay . Posted on April 20, 2022

If you want your product to be successful, you need to make sure you’re testing it with the right audience. Here are our top tips for how to do just that.

“User testers are the best way to find out what people want.” -Steve Jobs

 

Who Should You Test With?

You should always test with people who are in your target audience. This ensures that you’re getting accurate feedback about your product or service.

If you’re not sure who your target audience is, you can use market research to figure it out. Once you know who you’re targeting, you can start testing with them.

There are a few different ways to test with your target audience. You can use surveys, interviews, or focus groups. Each method has its own advantages and disadvantages, so you’ll need to decide which one is right for you.

Surveys are a good option if you want to reach a large number of people quickly. However, they can be expensive, and you may not get as much detailed information as you would with other methods.

Interviews are a good way to get in-depth information from your target audience. However, they can be time-consuming, and you may only be able to reach a small number of people.

Focus groups are a good option if you want to get detailed feedback from a group of people. However, they can be expensive, and you may not be able to reach a large number of people.

No matter which method you choose, make sure you’re clear about what you want to learn from your target audience. This will help you design your questions and get the most useful information from your tests.

INFOGRAPHIC: Who should you test with? - Poll the People

How Many People Should You Test With?

The number of people you test with really depends on what you’re trying to test. If you’re trying to test something small, like a change to a button, you might only need to test with 5-10 people. But if you’re testing something bigger, like a new feature on your website, you might need to test with 50-100 people.

The best way to figure out how many people to test with is to start small and then increase the number of people if you need to. That way you’re not wasting time and money testing with more people than you need to.

So, to answer your question, there is no set number of people that you should test with. It all depends on your specific situation.

INFOGRAPHIC: How many people should you test with? - Poll the People

What Questions Should You Ask During Testing?

Here are some things to consider when you are creating questions for the users you are testing with:

1. What is the goal of the test? What do you want to learn from it?

2. Who is your target audience? Who will you be testing with?

3. What format will the test take? Will it be a survey, interview, focus group, or something else?

4. What type of questions will you be asking? Open-ended or closed-ended?

5. What kind of information are you looking for? Quantitative or qualitative?

6. How long do you plan on testing for?

7. What is your budget for the test?

8. How will you recruit participants for the test?

9. What are the logistics of the test? Where and when will it take place?

10. What are your plans for after the test? How will you use the results?

INFOGRAPHIC: What questions should you ask during testing? - Poll the People

How Can You Ensure You’re Testing With The Right People?

There are a few key things to keep in mind when you’re testing with people. First, you want to make sure that you’re testing with people who are actually representative of your target audience. This means considering factors like age, gender, location, and interests.

Second, you want to make sure that you’re testing with people who are willing and able to give you honest feedback. This means finding people who are not already familiar with your product or service, and who are willing to take the time to try it out and give you their honest opinion.

Finally, you want to make sure that you’re not testing with too few people. While it’s important to get feedback from a variety of people, you also need to make sure that you have a large enough sample size to be able to draw meaningful conclusions from your data.

By keeping these things in mind, you can be sure that you’re testing with the right people and that you’re getting the most accurate and helpful feedback possible.

INFOGRAPHIC: How can you ensure you’re testing with the right people? - Poll the People

What Are Some Common Testing Mistakes?

1. Failing to Define the Scope of the Test

When you’re testing, it’s important to know what you’re testing for. This means having a clear understanding of the goals of the test, and what you need to do to achieve them. Without a clear understanding of the scope of the test, you’re likely to make mistakes that can lead to inaccurate results.

2. Not Creating a Test Plan

A test plan is a document that outlines the details of a test, including its objectives, scope, methodology, and schedule. Without a test plan, it’s easy to forget important details or to make changes to the test without properly documenting them. This can lead to problems when you’re trying to analyze the results of the test.

3. Testing Without Following the Testing Plan

Once you’ve created a test plan, it’s important to follow it. This means sticking to the schedule, methodology, and objectives that you’ve outlined. If you deviate from the plan, it can be difficult to compare the results of the test to the goals that you originally set out to achieve.

4. Not Documenting the Results

It’s important to document the results of your tests, including any bugs that you find. This documentation can be used to help improve the product or process that you’re testing. Without documentation, it can be difficult to track the progress of your testing, or to identify areas that need improvement.

5. Failing to Analyze the Results

After you’ve completed a test and documented the results, it’s important to take the time to analyze the data. This analysis can help you to identify areas of improvement, and to make decisions about future tests. Without analysis, it can be difficult to make the most of your testing efforts.

How Can You Get The Most Out Of Your Testing?

When you are testing, it is important to get the most out of it by using the right audience. Here are some tips on how to do that:

1. Make sure you have a clear idea of what you want to test.

2. Choose your audience carefully. They should be people who are likely to use your product or service.

3. Make sure you give them enough time to test it properly.

4. Ask them for their honest feedback.

5. Be prepared to make changes based on what you learn from the testing.

INFOGRAPHIC: How can you get the most out of your testing? - Poll the People

What Are Some Things To Keep In Mind When Testing?

When you are testing, it is important to keep a few things in mind in order to get the most accurate results.

First, you need to make sure that you are testing with the right audience. This means that you need to choose test subjects who are representative of your target audience.

Second, you need to make sure that you are clear about what you are testing and what you hope to achieve with the test. Be sure to create clear and concise test instructions so that your subjects know exactly what you expect from them.

Finally, be sure to analyze your results carefully and look for any patterns or trends. By following these tips, you will be able to ensure that your testing is effective and that you are able to get the information you need.

INFOGRAPHIC: What are some things to keep in mind when testing? - Poll the People

What Are Some Common Testing Pitfalls?

1. Not Identifying the target audience

When you are testing, you need to make sure that you are clear about who your target audience is. This will help you to avoid any potential pitfalls and ensure that you are testing with the right people.

2. An Undefined Test Purpose

Before you start testing, you need to be clear about what the purpose of the test is. This will help you to focus your testing and avoid any potential pitfalls.

3. Failing to Plan the Test

When you are testing, you need to make sure that you have a plan. This will help you to avoid any potential pitfalls and ensure that you are testing effectively.

4. Executing the Test Wrong

When you are testing, you need to make sure that you execute the test properly. This will help you to avoid any potential pitfalls and ensure that you are testing effectively.

5. Not Analyzing the Results

When you are testing, you need to make sure that you analyze the results properly. This will help you to avoid any potential pitfalls and ensure that you are testing effectively.

INFOGRAPHIC: What are some common testing pitfalls? - Poll the People

How Can You Make Sure You’re Testing Effectively?

When you’re testing, it’s important to make sure that you’re doing it effectively. Here are some tips to help you out:

– Make sure you’re testing with the right audience. This means finding people who are representative of your target market and who will be able to give you honest feedback.

– Set clear objectives for your test. What are you trying to achieve? This will help you to design your test and choose the right metrics to measure success.

– Keep your test as simple as possible. The more complicated it is, the more likely it is that something will go wrong.

– Make sure you have a plan for how you’re going to analyze the results of your test. This will help you to identify what worked well and what needs improvement.

INFOGRAPHIC: How can you make sure you’re testing effectively? - Poll the People

Quick Tips

  1. Define your target audience and what you want to learn from them.
  2. Choose the right platform for your test.
  3. Design your test with a clear goal in mind.
  4. Keep your questions short, simple, and to the point.
  5. Avoid leading or loaded questions.
  6. Be aware of your own biases and assumptions.
  7. Make sure your test is accessible to your target audience.
  8. Give your target audience enough time to complete the test.
  9. Provide incentives for participating in your test.
  10. Thank your target audience for their time and feedback.

Conclusion

If you’re planning on testing with users, you’ll want to make sure you select the right audience. Here are our top 10 tips for finding the right testers:

1. Define your target audience.

2. Find a group of potential testers that match your target audience.

3. Make sure the testers are representative of your target audience.

4. Give your testers clear instructions.

5. Make sure you have enough time to test.

6. Be prepared to iterate.

7. Be flexible with your testing plans.

8. Be open to feedback.

9. Be patient.

10. Have fun!

Poll the People is a great platform for understanding your audience and has a dedicated panel of thousands. You’ll be able to find the audience that gives you the best feedback on any part of your business.

Sign up now and you’ll be able to start testing right away. There’s no obligation, and you can cancel anytime. So what are you waiting for? Sign up now and start earning!

 

2 Comment

  1. How User Testers Can Help Optimize Your App – Poll the People

  2. The Benefits Of User Testing For AppsThe Benefits Of User Testing For Apps – Poll the People

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