By Owen Fay . Posted on April 19, 2022

Do you trust your users and incorporate their opinions into your decisions? If the answer is no then you should, if the answer is yes you might be looking for easy ways to gather feedback. 

Either way recruiting the right participants for a usability test is important for getting actionable feedback on any element of a brand. Usability testing can find issues, solutions, and new opportunities but only if you have the right participants. These users will give you ways to get the most out of your designs

This is why usability testing is vital for the survival of your app or website!

“The best way to find out if you can trust somebody is to trust them.” -Ernest Hemingway

Are you looking for ways to recruit participants for your usability testing? The web is a great place to start! In this blog post, we’ll share some tips on how to use the web to find potential participants. By following these tips, you’ll be able to reach a wider pool of potential testers and get the feedback you need to improve your product or service.

The Benefits Of Web-based Usability Testing

There are many benefits of web-based usability testing.

First, it is a very efficient way to test. You can reach a large number of potential participants very quickly and easily.

Second, it is very cost-effective. You do not have to pay for travel or accommodation for participants, as they can take part from their own homes or workplaces.

Third, you can test with users from all over the world. This is especially useful if you are developing a global product or website.

Fourth, you can test more than once. Because it is so quick and easy to set up, you can run multiple rounds of testing to make sure your product or website is as user-friendly as possible.

Finally, web-based usability testing is very flexible. You can test different versions of your product or website, or test with different groups of users (for example, by age, gender, or location).

So if you’re looking for a quick, easy, and cost-effective way to test your product or website, web-based usability testing is the way to go!

INFOGRAPHIC: “The Benefits of Web-based Usability Testing” - Poll the People

How To Use The Web To Recruit Participants For Usability Testing

Assuming you have a website or web application that you want to test the usability of, there are a few ways that you can go about recruiting participants for your study.

Through your own program

First, you can post a sign-up form on your website. This form can either be a pop-up or a banner that appears on specific pages of your site. The form should include information about the study, such as what task participants will be asked to complete, how long the study will take, and what compensation participants will receive. It’s also important to include a way for participants to contact you if they have any questions.

Online forums and message boards

Another way to recruit participants is through online forums and message boards. There are many online communities dedicated to specific topics, so you can likely find one that’s relevant to your study.

For example, if you’re testing a new online shopping site, you can post a message on a forum for online shoppers. In your message, include a link to your sign-up form and some information about the study.

Social media

You can also use social media to recruit participants. Create a post on your company’s social media page that includes a link to your sign-up form. You can also use hashtags to reach a wider audience.

For example, if you’re recruiting participants for a study about pet care, you can use the hashtag #petparents.

Online advertising

Finally, you can use online advertising to recruit participants. You can create an ad that appears on relevant websites and includes a link to your sign-up form. You can also target specific demographics with your ads.

For example, if you want to recruit participants who are parents, you can target websites that are popular with parents.

Using the web to recruit participants for usability testing is a great way to reach a wide audience. By using sign-up forms, online forums, social media, and online advertising, you can quickly and easily find participants for your study.

INFOGRAPHIC: “How to Use the Web to Recruit Participants for Usability Testing” - Poll the People

The Advantages Of Web-based Usability Testing

There are many advantages of web-based usability testing.

More exposure

First, web-based usability testing can be conducted anywhere in the world. All you need is a computer with an internet connection. This means that you can reach a larger pool of potential participants, including people from different geographical locations.


Second, web-based usability testing is generally more cost-effective than traditional, in-person usability testing. This is because you don’t need to rent a physical space or pay for travel expenses.

Relatively faster

Third, web-based usability testing can be conducted more quickly than traditional usability testing. This is because you don’t need to schedule participants in advance and there is no need to travel to a physical location.


Fourth, web-based usability testing can be conducted anonymously. This means that participants may feel more comfortable sharing their opinions and feedback.

Benefit of recording

Finally, web-based usability testing can be recorded and archived. This means that you can go back and review the data at any time.

Overall, web-based usability testing has many advantages over traditional usability testing. If you’re looking to conduct usability testing, consider doing it online!

INFOGRAPHIC: “The Advantages of Web-based Usability Testing” - Poll the People

How To Conduct A Usability Test Online

There are many ways to conduct a usability test, but for the purposes of this article, we will focus on how to conduct a usability test online.

The first step is to find a platform that you can use to host your test. There are many platforms that you can use, but we recommend using a platform that is specifically designed for usability testing, such as Poll the People.

Once you have found a platform, the next step is to create your test. This will involve creating a scenario, or a set of tasks, that you want your participants to complete. Once you have created your scenario, you will need to create a script, which is a set of instructions that you will give to your participants.

Once you have created your test and script, the next step is to find participants. There are many ways to find participants for your test, but we recommend using a platform such as, which allows you to find and pay participants for their time.

Once you have found participants, the next step is to conduct your test. This will involve sending your participants the link to your test, and then providing them with the instructions from your script. Once they have completed the test, you will be able to see their results and feedback.

INFOGRAPHIC: “How to Conduct a Usability Test Online” - Poll the People

Quick Tips

  1. Define your target audience.
  2. Develop a clear and concise message.
  3. Reach your target audience by using social media platforms.
  4. Use online tools to identify potential participants.
  5. Some online resources have built in audiences. 
  6. Make sure to schedule your usability testing in advance.
  7. Keep your recruitment process organized.
  8. Keep track of your progress and results.

In a recent study, we found that testers who were recruited through online channels were more likely to be satisfied with their jobs and stay with the company for a longer period of time.


Thanks for reading! Now that you know how to use the web to recruit participants for usability testing, put these tips into practice and see how they can help you get the most out of your testing sessions.

Looking for a quick and easy way to find testers for your latest product or service? Look no further than Poll the People! We offer free signup so you can test your products and services with the help of our large community of testers. With Poll the People, you’ll be able to get the feedback you need to make your products and services the best they can be!

Owen Fay

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