By Owen Fay . Posted on October 20, 2022“You have to be a little bit crazy to start your own business. But it’s a lot of fun.” -Richard Branson
Your brand name is one of your important marketing tools – it’s how customers will remember and identify your business. But how do you know if your brand name is really the best it can be?
The answer is to test it against the competition. When it comes to business, one of the most important things you can do is keep an eye on the competition and others in your market. After all, if you don’t know what they’re up to, they could easily steal your customers and market share.
That’s why it’s important to test your brand name against the competition, it’ll help you ensure that your brand name is still the best in the business. There are a few ways to test your brand name against the competition.
Why You Should Compare your Brand Name to the Competition
When it comes to choosing a name for your business, product, or service, it’s important to make sure that it’s a good fit for your brand. One way to do this is to test your name against the competition.
There are a few reasons why you should test your name against competitor’s names:
1. To ensure your name is unique:
You want to make sure that your name is unique and not too similar to your competitor’s. If your name is too similar, it could create confusion in the marketplace.
2. Check how your name stacks up:
Testing your name against your competitors can give you a good idea of how strong your name is. It can also help you identify any areas where your name could be improved.
3. Find out if your name is trademarkable:
If you’re planning on trademarking your name, it’s important to make sure that it’s not too similar to your competitor’s name or already taken. If it is, you may have a difficult time getting your trademark approved and might have to start from scratch on creating a brand name.
4. To avoid legal issues:
If your name is too similar to your competitor’s, you could end up in a legal battle over the use of the name. By testing your name against your competitors, you can avoid this potential issue.
5. To stay ahead of the competition:
By testing your name against your competitors, you can stay ahead of the game and make sure that your name is the best it can be.
The Different Methods Of Researching Brand Names
When you are choosing a name for your business, it is important to make sure that it is not too similar to your competitor’s name. You want to be able to distinguish yourself from them and avoid any confusion.
There are a few methods to test your name against your competitors.
1. Google search.
Type in your competitors’ names and see what comes up. This will show you how many websites are competing for the same keyword, and how popular the keyword is.
You will understand if your brand name fits with the industry, audience expectations, and can compete with the other players in the market.
2. Use Google AdWords Keyword Planner
Google AdWords Keyword Planner is a free online tool that allows you to research keywords for your business. You can use it to find out how often people are searching for a particular keyword, and how much competition there is for that keyword. This will tell you if you will have a good chance of ranking and appearing for your brand name. It will also tell you the traffic your competitors’ brand names get.
3. Use Alexa Rank Checker
Alexa Rank Checker is a free online tool that allows you to check the Alexa rank of a website. The Alexa rank is a measure of a website’s popularity, and it is a good way to compare the popularity of two websites.
4. Run a Brand Name Test
A brand name test with Poll the People is the best way to understand the effectiveness of your name, how it compares to the competition, and learn what your target audience thinks of your name. The process is cost-effective, simple, and lightning-fast.
Without programming or design knowledge, you can input your brand name and your competitors, put them in front of a user base that matches your prospective customers, and get results within the hour.
You will not only get the brand name option that is most likely to be successful, but you will also get detailed feedback on what users think of your brand name and your competitors. Using these insights, you can make improvements to your brand name and confidently launch it, knowing that your customers will love it and it will compete with the competition.
What To Look For When Testing Your Competitor’s Name
When you are testing against your competitor’s name, there are a few things you should look for.
Names That Are Easy to Remember.
It will be easier for potential customers to remember your competitor’s name when they are looking for a product or service like yours. Creating a recognizable brand name improves awareness and the likelihood that you will get traffic to your site.
Simple Brand Names
A simple brand name that users can pronounce, spell, and easily search for will help gain a share in your industry. Simple brand names help with recognition, retention, and are easier to promote.
Unique Names
A unique brand name can help differentiate your brand from the competition, they are easier to remember and can set your business up for success because you will stand out.
Short Names
Short brand names like Hulu, IBM, and Apple, tend to do better because there is no confusion or complications when searching, recalling, or talking about the name. Keep your brand name simple, to the point, and short.
The Best Time To Test Your Competitor’s Name
There is no definitive answer to this question. The best time to test your brand name against the competition will vary depending on your individual business goals and objectives. However, there are a few general tips that can help you determine the best time to conduct this type of research.
Consider the current state of your industry: If there is a lot of change happening, it may be a good time to test your brand name. This is because, during times of change, consumers may be more open to trying new things.
Think about your business goals: It might be good to test your competitor’s name when you plan to launch a new product. This is because you will want to make sure that your new offering stands out from the competition.
Consider the timing: If you test your brand name too early, you may not have enough data to make an informed decision. On the other hand, if you wait too long, you may miss out on an opportunity to gain a competitive advantage and optimize your brand..
The best time to test your brand name against competitors is ultimately a decision that you will need to make based on your specific circumstances. However, following these tips can help you ensure that you conduct this research at the most opportune time.
How Often You Should Test Your Competitor’s Name
You should test your brand name when you are starting a new business, adding a product or service, and every time you consider making a change to your brand name. This will ensure that your new name is not too similar to your competitor’s and that it is still distinctive enough to be recognizable.
Bonus Tips
Frequently Asked Questions
How do I test my brand name against the competition?
Use a user testing platform like Poll the People to get rapid insights from real users on their preferences, the comparison of your name to the competitors, and find ways to improve your brand name.
Why is it important to test my brand name against the competition?
It’s important to test your brand name against the competition to build a stronger company. If your brand name is weak, it will be difficult for people to remember it and it will be difficult for you to build a strong brand. A strong brand name, on the other hand, will be much easier for people to remember.
What are some things I should keep in mind when testing my brand name against the competition?
There are a few things you should keep in mind when testing your brand name against the competition. Make sure your brand name is unique and memorable, and ensure it’s relevant to your industry.
Conclusion
There are many factors to consider when choosing a brand name. However, one of the most important is how your name stacks up against the competition. The best way to test your brand name is to use Poll the People’s brand name testing feature. This tool will allow you to see how your name compares to other similar names in the market.
Choosing a brand name is a critical decision. Make sure you take the time to test your name against the competition to ensure you are making the best choice for your business. If you are ready to see how your brand name stacks up against the competition, sign up for Poll the People and launch your first test in minutes.
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