By Owen Fay . Posted on April 20, 2022

If you want to know how to concept test like a pro, this guide is for you. We’ll show you everything you need to know, from how to develop your concept to how to execute your test.

“The best way to test a concept is to try it out in the real world.” -Seth Godin

If you want to ensure that your product or service is appealing to your target market, you need to conduct concept testing. This involves testing your concept with a group of potential customers or users to get feedback.

Concept testing can help you validate your idea, gather feedback on your product or service, and assess whether there is a market for your concept. It can also help you to identify any areas where your concept needs to be improved.

In this blog post, we will share everything you need to know about concept testing. We will cover what concept testing is, why you should do it, and how to conduct a successful concept test. By the end of this post, you will be an expert on concept testing and be able to put it into practice for your own business.

INFOGRAPHIC: The Definitive Guide To Concept Testing - Poll the People

What Is Concept Testing?

Concept testing is a process that helps you determine whether your product or service is appealing to your target market. It involves presenting your concept to a group of potential customers and gauging their reaction.

Through concept testing, you can find out whether your target market understands your concept, whether they find it appealing, and what changes they would like to see. This feedback can help you fine-tune your concept and make it more appealing to your target market.

Concept testing is an important step in the product development process, and can help you avoid costly mistakes. By testing your concept with potential customers, you can be sure that your product or service is on the right track.

INFOGRAPHIC: What is concept testing? - Poll the People

Why Is Concept Testing Important?

Concept testing is important because it allows you to test your ideas with potential customers before you invest a lot of time and money into developing a product or service. This can help you to make sure that your idea is something that people actually want and are willing to pay for.

It can be very costly and time-consuming to develop a product or service, so you want to make sure that there is a market for it before you go too far. Concept testing can help you to validate your idea and make sure that it is something that people are actually interested in.

If you are able to get feedback from potential customers during concept testing, you can make changes to your idea based on what they say. This can help to improve your chances of success when you launch your product or service.

Overall, concept testing is important because it can help you to save time and money by making sure that your idea is something that people actually want. It can also help you to get feedback from potential customers and make changes to your idea based on their input.

INFOGRAPHIC: Why is concept testing important? - Poll the People

How Can You Effectively Conduct Concept Testing?

Assuming you have already decided on your target market, the first step is to create a prototype. This can be done through a variety of methods, but the most important thing is that the prototype accurately reflects the final product. Once the prototype is created, it’s time to start testing.

There are a few different ways to test a concept, but the most important thing is to get feedback from potential customers. This can be done through surveys, interviews, or focus groups. The key is to ask the right questions and to listen to the answers.

Once the feedback is collected, it’s time to analyze it and make changes to the concept if necessary. After that, it’s time to start marketing the concept to see if it’s ready for launch.

INFOGRAPHIC: How can you effectively conduct concept testing? - Poll the People

What Are Some Common Mistakes Made In Concept Testing?

1. Not Asking The Right Questions

The first mistake that people make when conducting concept testing is not asking the right questions. This usually happens because people try to test too many things at once or they don’t have a clear idea of what they want to test. As a result, they end up asking questions that are either too broad or too specific.

2. Testing with the wrong audience

Another mistake that people make is not testing with the right people. This usually happens because people try to test their concept with people who are not the target market. As a result, the feedback that they get is not accurate and it can lead to making the wrong decisions.

3. Not Analyzing the Results

The third mistake that people make is not analyzing the results correctly. This usually happens because people don’t know how to properly analyze the data that they have collected. As a result, they make decisions based on inaccurate information.

4. Failing to make changes based on results

The fourth mistake that people make is not acting on the results of the concept test. This usually happens because people are afraid to make changes to their concept based on the feedback that they received. As a result, they end up with a product or service that is not as good as it could be.

INFOGRAPHIC: What are some common mistakes made in concept testing? - Poll the People

How Can You Use Concept Testing To Improve Your Product Or Service?

Concept testing can be used to improve your product or service in a number of ways.

First, it can help you to identify any areas where your product or service may be lacking. This can be done by asking customers what they think of your product or service, and then using their feedback to improve it.

Second, concept testing can also help you to find out what customers really want from your product or service. This can be done by asking them what they would like to see added or changed, and then making those changes.

Third, concept testing can also help you to gauge customer reaction to new features or changes. This can be done by showing them prototypes or mockups of the changes, and then getting their feedback.

Fourth, concept testing can also help you to ensure that your product or service is meeting customer needs. This can be done by asking customers how they are using your product or service, and then making changes based on their feedback.

Fifth, concept testing can also help you to identify any potential problems with your product or service. This can be done by asking customers for their honest feedback, and then making changes to address any issues that are raised.

Concept testing is a powerful tool that can be used to improve your product or service. By using it effectively, you can make sure that your product or service is the best it can be.

Quick Tips

-Start by clearly defining your concept. What are you testing, and what are you hoping to learn from the testing?

-Identify your target audience. Who do you want to test your concept with?

-Develop a testing plan. What kind of tests will you conduct, and what questions will you ask participants?

-Conduct the tests. Follow your plan and gather feedback from participants.

-Analyze the results. What did you learn from the concept testing? What worked well, and what could be improved?

-Use the feedback to improve your concept. Make changes based on what you learned and test again.

In a concept test, respondents are asked to rate how likely they are to purchase a product or service after being exposed to its concept. The results of a concept test can help marketers determine whether a product or service is likely to be successful.

Conclusion

If you’re looking for a way to test your concepts, look no further than Poll the People. Our free signup allows you to quickly and easily get feedback from potential customers. So what are you waiting for? Sign up today and see how Poll the People can help you take your business to the next level!

2 Comment

  1. How To Get The Most Out Of Your Concept Testing – Poll the People

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