By Owen Fay . Posted on June 10, 2022

When it comes to discussing your research with your team, it’s critical to analyze and share the results of usability tests. You can validate your decisions and come up with new ways to optimize the business.

At the results sharing the stage, the majority of the heavy lifting is done already.  However, any optimization program’s success depends on communicating outcomes, what the team has learned, and how it has had an impact.

But how can you successfully share the results with everyone who needs them? Poll the People makes it simple to assess results and share all you learn with anybody who needs to know.

When presenting usability test results, you should concentrate on your findings and recommendations. Include the relevant information from the test plan and provide just enough detail to describe the outcome. When possible, keep the sections brief, communicate the most important insights and finding, and provide visual examples to demonstrate any issues.

In this blog, we will explain the best ways to organize your results and communicate findings when sharing your usability results with the team, stakeholders, or clients.

Step 1: Analyze Results

Once the usability test is completed, it’s time to analyze the results. This entails looking at both quantitative and qualitative data, which version won the test, and diving into all of the written feedback.

The findings of a usability test can be analyzed in three ways:

1. Analyzing Quantitative Data to Determine Which Version Won

Every completed Poll the People usability test will be accompanied by a results dashboard that shows you what worked and what didn’t in your test. Understanding what version of your resource is best based on quantitative data will provide your team with valuable data.

2. Reviewing and Analyzing the Feedback and Comments

This is a fantastic approach to obtaining a sense of how the product was received by users. If the majority of the comments are positive, the website, design, concept, etc. is likely to be received well once it goes live. If the majority of the comments are negative, it might need some work before it’s ready to launch.

3. Identifying Test-Related Errors

If there are any issues with the resource you’re testing, participants will let you know.  Finding the feedback that reveals any flaws or issues users encountered while testing can assist you in making improvements.

To share the results of a test with Poll the People, simply copy the shareable link and send it to anyone who needs the information. Once you’ve provided the data, there are a variety of ways to successfully communicate the raw data.

Step 2: Organize the Insights you Find

When the test is finished and you’ve gone over the results, you’ll have a lot of data and feedback to work on.

Having a 100-slide PowerPoint full of graphs and statistics to present to the design team is probably not the best method to communicate your results. That technique is unlikely to work because most teams don’t have the time to look at every little part of the test. The data-rich presentation might be just what the analytics or development teams are looking for but the rest of the team simply won’t digest all of the information.

To successfully explain the findings, organize the most important facts and insights you find.

Poll the People generates charts for you so you don’t have to do it yourself. These data arrangements can be shared directly with your team, co-workers, or clients.

Step 3: Prioritize Issues Based on the User Feedback

A usability test’s purpose is to identify any problems with the resource you’re testing. Make sure to prioritize the issues you uncover while sharing your results. Communicate any aspects of the design, idea, concept, or other elements that need to be improved and prioritize them.

To assist with differentiation, rate the seriousness of the issues on a four or five-point scale. Consider following a tier system like the one below:

  • Critical: Users will be unable to complete a task or find what they’re looking for if these issues aren’t fixed.
  • Serious: Serious issues will have serious effects on the user experience and will lead to less traffic, conversions, and sales if they aren’t addressed.
  • Medium: Users are irritated, but this does not prevent them from finishing the task. These issues need to be addressed to create a great user experience.
  • Low: Low-level issues can be something minor like button placement or a typo. These don’t affect the ability of users to find what they’re looking for but can affect the reputation of the business.
  • No Issue: Issues that are categorized as “no issue” can be a suggestion or “nice to have” but don’t need to be addressed. If all other issues are covered you can look here to find ways to improve the resource.

Step 4: Discuss Finding with Your Team

The results of usability testing need to be shared with your team, boss, or clients, to communicate the impact of the research, validate decisions, changes, and optimize the business.

Usability testing’s primary purpose is to create goods, services, or designs that people can use and enjoy. Effective testing necessitates the participation of several team members.

Effective communication of your findings will benefit the team and will aid in making decisions to improve them.

There are numerous methods for sharing results, most of the time we schedule a meeting or call to go over the findings and make decisions on what we now know. In general, sending an email blast is not a good idea. Most people don’t read those, you want people to be interested in your test and the findings, so you want them to ask questions and be enthused about it.

Meetings in person are sometimes the most effective approach to communicate results and get feedback from key stakeholders. Including others in your testing goes a long way toward establishing a testing culture inside a company and guaranteeing long-term success.

The good news is Poll the People has you covered when you want to discuss or share the test results with anyone that needs it. All you need to do is enable results sharing, copy the ‘share results’ link, and send it to whoever needs it. With tests on Poll the People running faster and results analysis being so easy, your research process can be streamlined.

What to include in your Usability Testing Report

You’ll need to generate a usability testing report that leads to a deeper understanding in order to test what users like and dislike about your product and identify answers to their problems. A background summary, goals, methodology, participants, and findings should all be included in your report. There are a variety of report formats you can use to help you submit your findings.

Summary

The executive summary should provide a brief overview of the testing process, highlighting your important results, the study’s goal, and how and where it was conducted. Begin by describing how you tested the product and the procedures you employed, then provide information on the age range and geographic distribution of your testing group. Use statistics to draw attention to the study’s most important aspects.

Goals

The report was obviously written with certain goals and objectives in mind. Your goals must be clearly stated so that your team can return after doing testing and determine which components of the product are working and which need to be improved. Document the major goals you hoped to achieve while performing the test.

Methodology

Your methodology should be on point if you want a successful usability report to assist optimize your product and meet the needs of your users. Explain the audience, segmentation, and criteria you used. Mention your screening process, distribution channels, and methodology.

Participants

After you’ve outlined your methodology, tell everyone about your audience. If there are any similarities or differences between the participants, identify them and mention them. For example, your new cosmetics project may be aimed at females aged 18 to 50, and all participants may be in this age range.

All information necessary to understand how this audience fits in with the broader goals of the usability testing research should be included in participant profiles. Make sure that your data is right and that your numbers are accurate.

Finding/Results

Tell readers how you organized and analyzed all of the information gathered throughout your usability test. It will be easier to grasp how you arrived at specific conclusions if you create several categories to organize your data.

To begin, state the overall premise and provide a high-level review of the findings. Then, for each category, show the specifics. Use graphs to draw attention to differences between result categories.

List “the Good” and “the Bad” at the bottom of each category. Maintain objectivity and convey both the positive and negative aspects of the testing participants’ product experience.

To meet your changing demands, your report can and should be reprocessed, examined, and revised. Repeat until you’ve covered all of your steps.

Conclusion

This guide walked you through the processes of constructing an effective way to discuss test results with anyone in your business.

Knowing how to properly discuss test results with your organization is critical for getting buy-in to the research process as well as future support and budget for testing. We hope that this article helped you understand how to share the results of your usability testing with your team, stakeholders, and clients.

As we mentioned Poll the People is a fast, cost-effective, and intuitive platform to run a test on any element of a business. They make it easy to analyze and share your results to continuously optimize an organization. If you want to start sharing better results sign up for free and start testing.

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