By Owen Fay . Posted on May 6, 2022Do you want to know how to get more out of your digital ads?
Let’s say you put your ads up on Google or Facebook and have them run for days or weeks just to find out they’re not working. Isn’t it a huge disappointment? In this blog, we’ll give you some steps to make sure you don’t run into this problem again.
The #1 thing to try if you want to optimize your digital ads is ad testing with Poll the People. Usability A/B Testing your ads is important to ensure your ads get conversions. This is because it tells you if they’re effective before you spend a lot of money and time waiting for results.
It will let evaluate your idea and verify your assumptions. Who wouldn’t like to know if your ads engage people before spending time and money on them? Testing the ads is the best way to do that.
There are many steps to usability A/B testing ads, but you can complete them all on your own with little guidance. We’ll discuss how using Poll the People usability testing can help you produce better ads.
What is Usability Testing for Ads?
Getting your advertising reviewed by a target audience before deploying them to Google, Facebook, or other distribution channels is the basic definition of usability A/B testing for ads.
Usability A/B testing is a human-centered process to evaluate a product, service, website, app, or other resources with real users to gain insights into their experiences. With usability A/B testing two variations of the resource are shown to a panel of users to find the option that delivers the biggest impact, achieves business goals, and drives metrics.
Usability testing allows you to experiment with different variables like ad copy, audience, and placement to see which ads perform best and optimize future campaigns. For example, you might believe that for your company, a custom audience approach will beat an interest-based audience strategy. A test allows you to compare the two ads rapidly to find which one performs the best.
With the right test design, usability A/B testing can help you figure out whether you’re running campaigns that are valuable to your users. Make sure to inquire about the ads’ attractiveness, the likelihood of engagement, and anything else you’re concerned about.
This will lead to improved opportunities to market your brand. There are a number of different ways to test your advertising, but we’ll focus on the most effective ones.
Why Should you Test Ads?
Advertising is a risky business. It’s always hard to assess an audience based on assumptions versus real data collected from analytics and testing. Therefore, creating ad campaigns depending on intuition or implied assumptions can often result in disaster.
You can boost your chances of launching effective ads by testing with a real audience and using their feedback to improve them.
Before you launch your campaign, it’s essential to have a sense of what customers think and if the ads give them the information they are looking for. Is the ad you’re planning to run engaging? Do the ads have a clear message? Are the ads appealing? Is there a need for it? These are all crucial issues to address because your ad won’t be as effective if they don’t meet the needs of your customers.
Testing campaigns are important because they can help you figure out what images, copy, and call-to-actions perform best for your target audience. Ad testing will let you improve every campaign, ad set, and ad you have using actionable feedback rather than assumptions or gut instinct.
Plus, ad testing with Poll the People gives you the results in an hour, for less than Facebook or Google ad testing. There’s no need to wait days or weeks to get the results of a test and you don’t need to spend all of your ad budget while you’re waiting.
How To Ad Test With Poll the People
Usability testing, in general, removes the uncertainty from decision-making and allows managers to make data-driven decisions with confidence that they have the best option.
In a usability A/B test, you show the audience two different versions of the ad and ask them to interact and choose the one that appeals to them the most. This will enhance the user experience and increase the likelihood that ads will be successful.
You don’t need any coding or design knowledge, all you have to do now is upload your ad designs and you’ll be getting feedback in minutes.
The entire setup process will just take a few minutes, and your usability test will usually take less than 60 minutes to complete. The following are the steps to follow in an Ad test with Poll the People.
Step 1: Pick A Usability Testing Platform
Poll the People is a new self-service tool that allows any business to quickly run a usability A/B test. The usability tests are short questions for A/B test surveys that take less than 60 minutes to complete.
Users can get started and launch their first test in minutes thanks to a self-service interface and free signup. Simply select one of the expert-designed templates, and you’ll have responses in minutes.
In a social media style news feed, you can watch the feedback responses to your test roll in real-time.
Step 2: Pick A Usability Testing Template
The best way to test your ads is to narrow your designs to two choices.
Once you have two choices (A and B), you can pick an expert-built template from the list of available templates at Poll the People.
For usability testing ads, we will use the “Image” template, from there all you need to do is upload the versions of your ad, and create the test question.
The examples of your questions are:
- What ad do you prefer?
- Which of these two ads would you trust?
- Would you engage with one of these ads?
You gain insight into your users’ by presenting these two choices and a question.
That’s it! You’ve completed your test setup.
Step 3: Pick The Number Of Responses
Poll the People makes it easy to select the perfect number of responses, with plans for every level of users you just need to identify the right number for your test.
About 200 responses is a good number for most tests, this will provide you with enough statistical significance as well as sufficient customer feedback.
If you’re on a tight budget, 100 responses should be enough, however, the margin of error might be greater.
Step 4: Launch!
In less than 5 minutes, you’ve completed the full setup process, just click launch and you’re on your way to your next great decision.
Now sit back and wait for the responses to start pouring in. There will be no more waiting for feedback for hours, days, or even weeks.
Step 5: Analyze The Results
You can now monitor the responses as they come in on a live real-time feed. You can start analyzing the responses right away. Alternatively, you can wait less than an hour for the entire test to be completed.
The first question to consider is: Who won? What is the margin of victory?
The larger the margin, the more confident you will be in your decision.
Then have a look at the respondents’ feedback. Each respondent must give a detailed explanation of why they chose the option they did. This is where you gain real insights into the effectiveness of your ads.
Most platforms give you the data, but they don’t tell you WHY the customer liked or disliked your ad. They don’t let you get into the minds of your customers, the feedback from the responses does.
That’s it. You are done with your usability test in less than 60 mins.
What are the benefits of Testing Ads with Poll the People?
Ad testing is a method of showing various advertisements to the target audience and collecting feedback. You may perform ad tests on a complete ad or particular elements of them and get feedback on everything from the headline to creative.
Poll the People offers free signup to test your ads before you launch. Our platform provides instant feedback from real people, so you can fine-tune your message and ensure your campaign is a success.
It saves time, money, and gives your ad campaign its best chance against your competitors. Some of the main benefits of testing ads with Poll the people include:
- Find the best creative for your digital ads: Poll the People allows you to test the different ad creative for your ads. Whether it’s different designs, colors, text, or any other part of the ad creative, you’ll identify the one that the users are most likely to engage with.
- Identify the best headlines and ad copy: You can rapidly identify any faults with how your advertising is written, organized, or structured by usability testing with Poll the People. The headlines you include in your ads are typically the first thing people see, finding the best copy and headlines will drastically improve your ads.
- Eliminate individual bias when choosing what ads to run: We sometimes make decisions based on emotions rather than logic, we also often overlook critical information if it contradicts our initial impression. Testing ads with Poll the People put the decision in the users’ hands. Poll the people allows you to test your ads with real people, this way, you can rule out any biased opinions and get a good picture of how well they’ll do in front of a larger group.
- Validate designs with real users in about an hour: You can make changes by usability A/B testing the ads before presenting them to the boss or CEO. Even better, you can validate one ad over another because you have the data to back it up.
It’s as if you’ve brought proof to back up your claims. Using Poll the People you can get actionable feedback that tells you exactly what ads are more likely to succeed.
Conclusion
Businesses spend a lot of money on advertisements because they can help them grow or increase sales. A usability A/B test is a wonderful approach to ensure that the money spent on ads is worthwhile.
Usability testing ads allow you to make data-backed decisions based on the feedback you receive; the feedback from users will provide you with new ideas that come directly from your target audience.
It also helps you understand what types of ads your target audience will respond to and eliminates the risk of wasting time and money on ads that aren’t converting.
As you begin to put together your testing process, you’ll find exactly what works for your business. Poll the People is a leader in ad testing and gives you great feedback in just an hour, for less than the competitors. Sign up for free with Poll the People and start testing today!
- How To Retain SEO Ranking After A Redesign - February 22, 2023
- Ultimate Guide: How to Write Brand Names - February 17, 2023
- 10 Best Practices for Using Video in Your Email Marketing Campaigns - February 8, 2023
