By Owen Fay . Posted on April 20, 2022

Are you working on a new product or feature and not sure what user research questions to ask? Asking the right questions is essential to uncovering insights that will help improve your product or feature.

In this blog post, we’ll share a formula for crafting user research questions that will help you get the insights you need. By the end of this post, you’ll be able to write user research questions that will get you the answers you’re looking for.

Define Your Research Goals

When you’re planning user research, it’s important to start by defining your research goals. What do you hope to learn from your research? What kind of questions do you want to answer?

Your research goals will help determine the type of research you do, who you talk to, and what kind of questions you ask. So it’s important to take some time to think about what you want to learn before you get started.

Here are a few things to keep in mind when defining your research goals:

1. Be specific

Think about what specific things you want to learn from your research. The more specific you are, the easier it will be to design your research and choose the right participants.

2. Keep it realistic

Don’t try to answer too many questions or learn too much in one research project. It’s better to focus on a few specific things so that you can get detailed and reliable information.

3. Make sure your goals are achievable

Your research goals should be ambitious but achievable. If your goals are too big or too small, you won’t be able to get the information you need.

4. Write down your goals

Once you’ve decided on your goals, it’s important to write them down. This will help you stay focused and on track as you plan and conduct your research.

5. Be flexible

As you conduct your research, you may find that your goals change or that you need to adjust your plans. That’s okay! Be flexible and adjust your goals as needed.

User research is an important part of product design and development. By taking the time to define your research goals, you can make sure that your research is focused and informative.

INFOGRAPHIC: Define your research goals - Poll the People

Understand Your Users

Your users are the people who use your product or service. It is important to understand who they are, what they need, and how they use your product. Here are some ways to get to know your users:

1. Talk to them directly. This can be done through interviews, surveys, or focus groups.

2. Observe them using your product or service. This can be done through user testing or analytics.

3. Research them. This can be done through online research, market research, or customer segmentation.

4. Read reviews. This can be done through online reviews, social media, or word-of-mouth.

5. Ask for feedback. This can be done through surveys, polls, or customer service interactions.

By understanding your users, you can create a better product or service that meets their needs.

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Develop Your Research Questions

When you are conducting user research, it is important to ask the right questions. This will help you get the most accurate information from your research subjects.

To develop your research questions, start by thinking about what you want to learn from your research. What information do you need in order to make decisions about your product or service? Once you know what you need to learn, you can start developing your questions.

Your questions should be specific, clear, and concise. They should also be neutral, meaning that they should not lead your research subjects to give you a particular answer. For example, a question like “Do you think our product is easy to use?” is not neutral, because it is asking for the research subject’s opinion. A better question would be “How easy is it to use our product?”

Once you have developed your questions, it is important to test them out before you use them in your actual research. This will help you make sure that your questions are clear and that they get the information you need.

INFOGRAPHIC: Develop your research questions - Poll the People

Choose The Right Method For Your Questions

There are different ways to ask questions in user research. Which one you choose depends on what kind of information you want to get.

If you want to get general information about what people think or feel about something, you can use an open-ended question. This is where you just ask people about their thoughts on a topic, and they can answer however they want.

If you want to compare different options, you can use a comparative question. For example, you could ask people to compare two different designs and say which one they prefer.

If you want to find out how people use something, you can use an observational method. This is where you watch people using a product or service, and take note of what they do.

If you want to find out what people remember, you can use a memory test. This is where you give people a list of things to remember, and then test them to see how many they can remember.

If you want to find out what people think of a design, you can use a usability test. This is where you give people a task to do, and then see how they do it.

Each of these methods has its own strengths and weaknesses, so you need to choose the right one for your questions.

INFOGRAPHIC: Choose the right method for your questions - Poll the People

Ask Your Questions

There are a few things to keep in mind when asking questions:

– Make sure your questions are clear and concise.

– Avoid asking leading questions.

– Be prepared to follow up with additional questions.

Asking the right questions is essential to getting useful feedback from your users. With some thought and preparation, you can make sure you’re asking the right questions to get the information you need.

INFOGRAPHIC: Ask your questions - Poll the People

Analyze Your Results

Now that you’ve gathered all this data from your user research, it’s time to analyze it and figure out what it all means. Here are a few tips on how to do that:

1. First, sort your data into different categories. This will help you see patterns more easily. For example, you might want to separate data by age group, or by what type of task the users were trying to accomplish.

2. Look for any patterns or trends in the data. This could be something like users of a certain age group all having the same problem, or users who were trying to accomplish the same task all giving the same feedback.

3. Once you’ve found some patterns, try to figure out why they exist. This will help you understand your users better and figure out how to solve their problems.

4. Finally, use your findings to make decisions about your product or service. This could be anything from changing the design to adding new features.

Analyzing your results is an important part of user research, and following these tips will help you get the most out of your data.

INFOGRAPHIC: Analyze your results - Poll the People

Take Action On Your Findings

After you’ve completed your user research, it’s important to take action on your findings. This means using the information you’ve gathered to make changes to your product or service.

There are a few different ways you can do this:

1. Use your findings to improve your product or service

If you found that your product or service isn’t meeting user needs, you can use your findings to make changes. This could involve adding new features, changing the way something works, or improving the overall design.

2. Use your findings to create new products or services

If you found that there’s a need for a new product or service, you can use your findings to create it. This could involve developing a new product from scratch, or improving an existing product.

3. Use your findings to understand your users better

Even if you don’t make any changes to your product or service, your findings can still be useful. They can help you to better understand your users and their needs. This understanding can be used to inform future decisions about your product or service.

INFOGRAPHIC: Take action on your findings - Poll the People

Quick Tips

  1. First, think about what you want to learn from your user research. What are your goals for the research? What do you want to find out?
  2. Once you have a good understanding of your goals, start brainstorming potential questions you could ask your users. Write down as many as you can think of.
  3. Take a look at your questions and start narrowing them down. Which ones will help you achieve your goals? Which ones are most important?
  4. Once you have a good list of questions, start testing them out! See what works and what doesn’t.
  5. And finally, don’t forget to listen to your users. They will often have helpful insights that you didn’t even think to ask about.

According to a study by the Pew Research Center, 64% of Americans say they have gone online to look up an answer to a question they had in the past year.

Conclusion

Asking the right user research questions is critical to getting actionable insights. The right questions will help you understand your users’ needs, motivations, and behaviors. They will also help you uncover problems and opportunities.

To ask the right questions, start by identifying the goal of your research. Then, craft questions that will help you achieve that goal. Be sure to avoid leading questions, and make sure your questions are clear and concise.

Finally, remember to listen to your users. They will often surprise you with their answers, and those answers can provide valuable insights into your product or service.

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  1. How To Ask Questions To Get The Information You Need – Poll the People

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