By Owen Fay . Posted on June 24, 2022

Are you exploring AB Tasty alternatives that offer high-quality usability testing services that enable you to test with real users? Do you want to find problems with your website, app, designs, or other resources without investing a lot of time or money?

AB Tasty is a customer experience optimization platform. They help brands build better user experiences and unlock new levels of possibilities, faster. Some of its features include personalization campaigns, A/B testing, split testing, visual and code editors, previews for QA, support for dynamic websites, reporting, and analytics, among others. Let’s explore 5 alternatives to AB Testy that can perform quick and efficient usability testing.

What Makes AB Tasty Popular?

AB Tasty is a complete tool for website and conversion rate optimization, personalization, user engagement, A/B testing, and experimentation. They provide a digital, remote lab with a number of tools to create experiments that help to better understand users and customer journeys to create the most engaging user experience possible.

With embedded AI and automation, their experimentation, personalization, and feature management platform lets marketing, product, and tech teams create richer digital experiences for customers. Plus, you don’t need developers or coding experience to create a test.

Why AB Tasty Isn’t The Best Option For Everyone

AB tasty has a number of happy users but doesn’t offer all of the benefits at a price that works for businesses of all sizes. While their platform does provide high-quality services it’s not accessible to everyone.

The biggest downsides of AB Tasty are the high price, the need to contact their sales team for a quote, the lack of offerings for small businesses, and the lack of a free or pay-as-you-go option.

AB Tasty requires users to contact a sales team to receive a quote and most of their “starter” plans cost upwards of $1,000. With a high cost to use the features of the platform, it can be hard for new or emerging businesses to effectively gather user research.

Using a tool that provides faster and more cost-effective testing is very appealing to any UX designer or marketing. We will cover 5 of the best alternatives to AB tasty that have the same features at a lower price or have additional features that you don’t get with AB Tasty.

The Best Alternatives To AB Tasty

AB Tasty isn’t the right option for every business, that’s why we put together a list of 5 alternatives to their platform.

1. Poll the People

If you think AB Tasty is a good platform but isn’t the most cost-effective, user-friendly, or effective tool, Poll the People might be the best option for you.

The platform empowers marketers, designers, and product teams to create custom tests and gain user feedback in just one hour for less than the competition. Best of all, getting started and running your first test using Poll the People is quick and simple.

Benefits of Poll the People

  • Most cost-effective: Poll the People is the most cost-effective tool on the market, each response costs about $1.00. Allowing businesses to gather valuable insights for less.
  • Fast results: Poll the People provides users with lightning-fast results, with most tests completed in just one hour, if not less.
  • Large user panel: Poll the People has a worldwide panel of over 500,000 participants, with segmentation options for over 190 countries and over 130 attributes. Allowing you to fully understand your audience.
  • Result analysis: The easy-to-understand results dashboard gives you both quantitative and qualitative feedback on your test. Letting testers understand both the what and the why of your test.

You can create a free account, explore the platform, and run your first test in just minutes.

Cons of Poll the People

  • No live testing: Poll the People is a pre-live testing platform, the platform supports anything that can be accessed via URLs, websites, web apps, designs, ads, or prototypes. Testing for native mobile apps is not available for now.
  • Screening questions: While Poll the People offers great audience segmentation and advanced criteria, screening questions are not currently available. However, the web app has built-in response rejection with bot and fraud detection.

Pricing of Poll the People

Poll the People is the most affordable and cost-effective alternative to AB Tasty, with no need to contact a sales team or long-term contracts.

  1. There is a pay-as-you-go pricing option for $1.00 per response without any subscription or additional fee when using a general audience.
  2. The Plus plan offers more features, access to more panelists per test, and improved analysis tools.
  3. The most expensive subscription plan is $99.99, it offers unlimited access to all of the features Poll the People offers.

Poll the People is the least expensive platform on the market, offering a lot of great benefits, with a larger user panel, and faster results.

2. UserTesting

UserTesting was one of the first unmoderated testing platforms ever and has had a lot of time to build out its platform with the largest user panel. Their platform has over 1.5 million users in its panel with detailed and specific targeting options. This allows customers to gather feedback fast on a sophisticated platform, offering a lot of testing options.

Pros of UserTesting

  • Large user panel: UserTesting has a large user panel with over 1.5 million participants.
  • Step-by-step tasks: Tests can be broken down into pieces to provide step-by-step instructions.
  • Native app testing: Customers can test any live or pre-live resource using native app testing.

Cons of UserTesting

  • Pricing model: If you want to test with more than 15 participants, the redesigned pricing plan requires you to contact a sales representative. In a long-term contract, these enterprise plans cost around $18,000. It is significantly more expensive than many other options.
  • No free trial: Despite the platform’s expensive pricing, it does not provide a free trial to try it out.

UserTesting Pricing

UserTesting offers only two pricing options:

  1. Individual tests cost $49 each, with a maximum of 15 people per tent.
  2. Enterprise options are available, with prices starting at $15,000 per year depending on plan customization.


UsabilityHub offers multiple testing methods including first-click tests, design testing, preference testing, and five-second tests. These tests not only give users quality data but you’ll get written responses from the panel. With UsabilityHub you also have the option to recruit your testers and send any of their testing methods to your friends, colleagues, co-workers, or any other audience you want. The platform utilizes a panel of 400,000+ that is “standing by to test your designs in real-time”.

Pros Of UsabilityHub

  • Starting at $1 per minute of testing: If you don’t need moderated testing, you can receive feedback fast and affordably with Usability Hub’s user panel.
  • CVS export: Users can export their results as a CVS file, which they can then analyze in any way they like.
  • Purchasing credits: You can buy credits for usability tests as you go or in bulk before the test without them expiring.

Cons Of UsabilityHub

  • No screen or audio recording: UsabilityHub only responds to your questions in writing, making it tough to fully interpret your test findings.
  • No prototype testing: Their software allows you to test wireframe designs but not interactive prototypes.
  • Multi-site testing: UsabilityHub does not have a feature that permits participants to be directed to another website for testing.

UsabilityHub Pricing

There are two pricing options with the UsabilityHub Platform:

  1. The first plan starts at $79 per month or billed annually.
  2. Pay per response is offered at $1 per minute of testing.
  3. Usability hub does set restrictions on available testing time depending on the plan.

There is also a very limited free plan that lets you test for up to 2 minutes on a branded interface.

4. UserBrain


UserBrain reveals what is or is not working for your product. It is a simple tool that allows you to rapidly build and obtain results from a usability test. The platform can assist you in creating products that people will love using, whether you’re a UX designer, researcher, or manager.

Pros Of UserBrain

  • Subscription Model: They offer a pay-as-you-go pricing option, allowing you to test when you need to. You pay for your tests and can cancel subscriptions at any time.
  • Diverse user panel: With UserBrain you don’t have to recruit your participants. The platform manages a panel of over 85,000 users to give you feedback.
  • Fast results: Tests are run and results are gathered in a few hours.
  • Testing with your own participants: Depending on your plan you can send a sharable link or recruit participants for your UserBrain tests.
  • Unlimited members: If you have a large user testing team you can invite all of them to use the platform and assign roles.
  • Free account: You can create a free account and run your first test for free.

Cons Of UserBrain

  • Lack of mobile app testing: UserBrain allows customers to test via URL but cannot test iOS or Android native apps.
  • No moderated testing: UserBrain doesn’t offer tests where you can moderate or talk with participants face-to-face.

UserBrain Pricing

  1. Pay-as-you-go is an option that lets you pay for individual tests without subscriptions or additional fees.
  2. Subscription plans at $69 per month, $230 per month, and $690 per month with 3, 10, & 30 testers respectively.
  3. Invite your own plan for $99 per month, with up to 30 testers from your own audience.
  4. You can create a free account and get your first test for free.
  5. When you pay annually you get 2 months of testing for free.

5. UserZoom


UserZoom is a user experience (UX) tool that enables product developers and digital teams to acquire actionable insights on customer behavior to improve the digital experience. Administrators can use usability testing, questionnaires, card sorting, and website intercepts to monitor UX performance across products.

Pros Of Userzoom

  1. Use your own testers: The monthly plans allow customers to use their own participants on a test for free.
  2. Moderated testing: Userzoom supports both moderated and unmoderated testing with desktops or mobile devices.

Cons Of Userzoom

  1. Limited researchers: There is a limit on the number of users that can create and run tests, to run more user testing sessions you’ll need to pay more.
  2. Annual contracts: All of Userzoom’s plans are billed annually and you’ll need to pay upfront.

Userzoom Pricing

UserZoom offers different pricing options for moderated and unmoderated user tests.

  1. Plans for both types of tests start at $500 per month with 2 researcher seats, unlimited collaborators, and 40 tests per year.
  2. Customizable plans are offered when you reach out to UserZoom.
  3. They offer a 14-day free trial to explore their platform.
  4. All subscriptions and contracts are billed annually.


After considering each platform’s features, benefits, cons, and pricing, Poll the People emerges as our favorite. Compared to AB Tasty, the tool is more affordable, provides faster results, and is user-friendly. Both platforms provide excellent services but Poll the People offers all the advantages with fewer disadvantages and better results.

If you’re ready to explore Poll the People as an AB Tasty alternative explore our website, take a look at our example tests page, and sign up for free to start optimizing your business.

Owen Fay

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