By Owen Fay . Posted on May 20, 2022

“Great design will not sell an inferior product, but it will enable a great product to achieve its maximum potential.” – Thomas Watson, Jr. Product design is how designers combine customer needs with commercial objectives in order to assist companies to create consistently profitable products. Designers strive to improve the user experience with the solutions […]

By Owen Fay . Posted on May 18, 2022

Your logo is one of the most important aspects of your brand identity. It is what customers will remember and associate with your business. That’s why it’s so important to test your logo before finalizing it. By testing your logo, you can ensure it’s an effective representation of your brand and makes the right impression. […]

By Owen Fay . Posted on

If you’re not happy with your current logo design, there’s one simple way to improve it: surveys. By testing with your target audience, you can get feedback that will help you create a logo that better represents your brand. And we’ll show you how to do it. A logo is not your brand, nor is […]

By Owen Fay . Posted on

If you’re looking to improve your user experience, concept testing is a great place to start. In this guide, we’ll show you everything you need to know about concept testing, from how to get started to how to make the most of your results. The best way to test a concept is to try it […]

By Owen Fay . Posted on

If you want to ensure that your ad campaigns are as effective as possible, it’s important to test your concepts with users. In this blog post, we’ll share some of the best methods for user testing. “You can’t improve what you don’t measure.” – Peter Drucker There are a lot of factors that go into […]

Life Cycle FI
By Owen Fay . Posted on

The product life cycle is the progression of stages that a product goes through throughout as it is created, beginning with development and ending with decline. It’s usually divided into six stages. It is used by business owners and marketers to make crucial decisions and tactics about marketing budgets, product prices, and packaging. The life […]

Ad Testing mistakes
By Owen Fay . Posted on May 11, 2022

Assume that you are running multiple digital ads and it’s not working. That is disappointing right? Advertising is risky and the perception of the audience can be different from your assumptions. To get ahead of this issue, testing your ads before you launch them is a great way to optimize ads. Test your campaigns by […]

By Owen Fay . Posted on May 6, 2022

Do you want to know how to get more out of your digital ads? Let’s say you put your ads up on Google or Facebook and have them run for days or weeks just to find out they’re not working. Isn’t it a huge disappointment? In this blog, we’ll give you some steps to make […]

By Owen Fay . Posted on April 20, 2022

If you want to know how to concept test like a pro, this guide is for you. We’ll show you everything you need to know, from how to develop your concept to how to execute your test. “The best way to test a concept is to try it out in the real world.” -Seth Godin […]

By Owen Fay . Posted on

If you’re not testing your checkout pages on real people, you could be losing out on valuable sales. “The best way to increase sales on your website is to make the checkout process as easy and user-friendly as possible.” -Brian Tracey. The internet is full of advice on how to design effective checkout pages. But […]